SEO

How to be found easier online (by new clients who don’t know you exist yet)

Unless you have a popular name like “John Smith” or “abc services”, chances are you are already ranking on Google and other search engines for you brand name, that should be quite a simple task if you produce content online, use a few social media platforms, and ideally the crem-de-la-crem have your own website. So …

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Creative Ways To Explain SEO To The Non-Technical

Search engine optimisation or SEO is a broad and notoriously technical topic. Even people who have been working in the industry for years can still have difficulty understanding some aspects. Assuming that a non-technical individual will comprehend the ins and outs of SEO is like expecting a newborn to speak a language fluently. It takes …

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Long Tail Keywords – The Key to Growing Your Website

Long tail keywords are crucial for a number of reasons. First of all, they’re demanded by Google because they’ve long geared the search engine towards conversational searches. They want to attach their search results to what people are actually typing. Short tail keywords aren’t dead, but long tail keywords are crucial for upping their SEO …

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