Website Skills

Intro to WordPress Websites

Almost half of the businesses in the UK are still without websites. With more people turning to Google to find the services and products, they are looking for many of these businesses that are missing the opportunities to be found. Having a website for your business or organisation means that you have the ability to communicate and promote your services 24 hours a day and to the entire world, but many worry about the expense and expertise required to get started online.

Join us in this session where we will cover the complete beginners skills they needed to build and manage a website using the free content management system.

By the end of this session you will know:

  • How to register and setup a free WordPress website.
  • What the difference between a post and a page is, and how to write them.
  • Handy plugins and widgets that will make your site more effective.
  • What premium themes and other paid-for options are available.
  • Simple promotional tips to stand out.

Next Steps in WordPress

Join us in this session where we will recap the customisations and options available with your free website, before moving onto creating more content and adding your own widgets from the built-in options, such as contact details, social media feeds and Google maps, to make your website engaging and easy-to-use for your audience and potential clients.

Attendees must have completed a previous “Intro to WordPress” session or have an intermediate level of skill and knowledge with this specific platform. This is generally used as a progression session for those who attended the “Intro to WordPress” session and wish to learn new tools and finish their website with some further guidance.

By the end of the session you will know:

  • Advanced Customisation: Master advanced customization options for your website.
  • Widget Expertise: Learn to create engaging content and incorporate widgets like contact details, social media feeds, and Google maps for enhanced user experience.
  • Skill Progression: Leave with advanced skills to refine your WordPress website, taking it to the next level of functionality and user-friendliness.

Measuring Success with Online Analytics

Whether you’re a seasoned marketer looking to fine-tune your strategies or a curious entrepreneur eager to navigate the digital landscape, this session is your compass to deciphering the metrics that matter most. Join us in this session where we will demystify the art and science of online analytics, revealing the secrets behind effective measurement and helping you chart a course towards unprecedented success in the ever-evolving online realm. Get ready to transform data into insights, and insights into triumphs – your online future begins here!

By the end of this session you will know:

  • Digital Landscape Mastery: You’ll navigate the digital landscape effectively, regardless of your experience level, gaining insights into the latest trends and tools.
  • Metric Mastery: You’ll understand key online metrics that drive success, enabling you to measure and interpret crucial data for your business or marketing efforts.
  • Actionable Insights: You’ll learn to turn data-driven insights into real-world success by optimising your digital presence and making informed marketing decisions.

SEO made simple – The Key to Being Found Online

It’s almost impossible to rank on Google for anything apart from your business name without some form of SEO strategy. Around 68% of online experiences begin with a search engine, while only 0.63% of Google searchers click on results from the second page. Research has found that ranking on search engines implies to the buyer that you’re a business to be trusted, but how does it all work.

Join us in this session where we will examine both onsite and offsite SEO, we will examine what makes a good linking strategy and the important role Social Media plays in SEO. We will also show you some free and simple tools that can be used to find out what your customers are already searching for.

By the end of this session you will know:

  • What is Search Engine Optimisation.
  • How to apply SEO techniques to your website.
  • Understand a range of tools to support your SEO implementation.

An Intro to HTML and CSS Coding

HTML (Hypertext Markup Language) is the language which supports web pages across the world, but to many, it just looks like a collection of random words, numbers and colours. This session will start you on a journey to understanding how to read html, write your own basic code, learn how CSS (Cascading Style Sheets) can make your code pretty, and give you lots of hints and tips on how to continue your learning once the session has ended.

Content Marketing – Blogging Your Way to Profit

With Google Processing 6.3 Million Searches Every Minute, and over 55% preferring written content, blogs and articles are still the most popular way to create organic traffic and engagement via search engines. Google’s algorithm is continuously developing, but their key focus on serving quality content to their searchers has never changed.

Join us in this session where we will show you how to create a content marketing strategy, offering more value to your customers and clients, and as a result, turn your website into a lead generating machine.

By the end of this session you will know:

  • How to craft a Winning Content Marketing Strategy.
  • Why Google has a preference for customer-centric, informative, and relevant content.
  • Some simple tricks to optimise your websites for search.

Intro to Canva

Social media platforms are evolving rapidly, and recent reports suggest that reliance on stock images may be limiting the “reach” of small businesses. The need for unique and eye-catching visuals is paramount. Yet, many business owners face the challenge of limited budgets for outsourcing and lack the time to delve into complex design software like Photoshop. Luckily, there’s a solution, and it goes by the name of Canva.

Join us in this session where we will not only introduce you to the custom creation platform but also empower you to harness its most commonly used features. This knowledge will ensure you stand out from your competition, regardless of your industry. With Canva, you’ll create stunning visuals in less time and with ease.

By the end of this session you will know:

  • Design Like a Pro: Master Canva’s user-friendly interface and create professional-quality visuals, even if you’re not a design expert.
  • Customization Secrets: Unlock the power of Canva’s versatile design templates and tailor them to suit your brand’s unique style and messaging.
  • Visual Storytelling: Discover how to convey compelling narratives and messages through your visuals, captivating your audience like never before.
  • Efficiency at Its Best: Streamline your visual content creation process, saving time and resources while boosting the impact of your digital presence.