Your coffee break can be a good source of downtime, but it can also be a super-charged optimisation time-slot. Even if you pick one coffee break per week to action some of our top tips, you can help your website rise up the rankings! Here’s our top 5 SEO Fixes you can action in your …
First off, let’s explain what “social listening” actually is. If you’re using social media, chances are you have your notifications switched on, and are only checking and answering private messages if you get an alert. Then you’re social monitoring. To get to social listening, you need to go much further, and deeper. The aim of …
Search engine optimisation or SEO is a broad and notoriously technical topic. Even people who have been working in the industry for years can still have difficulty understanding some aspects. Assuming that a non-technical individual will comprehend the ins and outs of SEO is like expecting a newborn to speak a language fluently. It takes …
Creative Ways To Explain SEO To The Non-Technical Read More »
Long tail keywords are crucial for a number of reasons. First of all, they’re demanded by Google because they’ve long geared the search engine towards conversational searches. They want to attach their search results to what people are actually typing. Short tail keywords aren’t dead, but long tail keywords are crucial for upping their SEO …
Long Tail Keywords – The Key to Growing Your Website Read More »
Yes, we have crossed over to the dark side, or rather than being behind the camera or microphone, to being infront of it. Liz has launched a new Youtube Channel for you to get the latest Top Tips on SEO, Digital Marketing and Productivity. Each videos is less than 5 minutes to watch and has …
Google My Business (GMB) is Google’s way of allowing businesses to increase their visibility in the search listings. They’ve constantly updated their product, including making it easier to generate exposure for your business. Getting started is simple, but getting it right is much more difficult. This guide is going to show you what you need …
The Importance of Voice Search for Local SEO Voice search has long been thought of as the new form of organic SEO. In fact, by 2022, commercial voice sales are expected to rise to $40 billion, which is up from the $1.8 billion recorded in 2017. It will have a range of uses, but for …
Google Web Crawler is the tool used by Google to crawl websites and to rank them. All sites get crawled eventually, but you can increase the frequency in which your website gets crawled. Google doesn’t really reveal how web crawler works or provide data on how often they crawl websites. But research and hints from …
When it comes to online marketing, it’s crucial to make every effort work seamlessly with everything else. So, when you think about SEO, you should think of it as a part of a whole rather than something that can hinder your other marketing efforts. It shouldn’t compete with your AdWords or your PPC, and it …
SEO Should Complement, Not Compete With Other Marketing Initiatives Read More »
Numerous studies have been conducted on the behavior of consumers. Much of the studies revealed that a vital part of the customer journey involves conducting online research. Let’s look into how Google search has impacted much of the online buying process for consumers. Stages of the buying process 1. Raises awareness At the first stage …
Google Search, An Important Stop On The Customer Journey Read More »
