As much as AI is the new kid to the party… social media is still around, and still converting… if you know how to optimise it!
No, no-one wants to know what you had for dinner… and do many people post that any more anyway?! (Nope!)
You can create interest, audience and buyers from social media, you need a clear strategy and action to make it happen. Here’s what we’d recommend!
Want the workshop too? Then email us at info@digienable.co.uk to book us in!
Top 5 elements of a viral post…
1.Engaging content for *your* audience
2.Optimal duration… based on style format
3.Posting at the right time with engagement
4.Using new and trending features
5.Use of in-built app creation features
Top trends to focus on for 2025/6
•Live content – AMA, Live shopping, events
•Values aligned marketing (de-influencers)
•Answer the questions
•Short form video (UGC style)
•“Millennial cringe” content (nostalgia)
•Authentic over polished
•Private Communities over platforms
Here’s a couple of TikTok videos we share as good examples…
Catchup hook – 3 seconds – tell them what to expect in how long “top tips in 20seconds”
Posting is only the start… (sorry, not sorry)
Social Monitoring – Checking Notifications, collecting mentions and close data
Social Listening – analysing conversations, reflection and understanding, tracking conversations around words/themes/brands
so we can…
…discover opportunities and develop content and conversations for your audiences
- Check out your insights e.g. https://business.facebook.com/latest/insights
- Use tools like Social Searcher or Google Trends to check out hot topics – https://www.social-searcher.com https://trends.google.com/trending?geo=GB
Now you know your audience…
Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads.
A new approach to selling that allows salespeople to laser-target their prospecting and establish rapport through existing connections.
Hootsuite
Create your ideal sales funnel…
Where is you audience coming from?
What stages are in the purchase process?
What upsells/side-sells/cross-sells can you offer?
When and how do you follow-up?
What can be automated?
Learn more at https://digienable.co.uk/social-selling/
So, how do you create an engaging post to do this then? Here’s how…
- •ESSENTIALS
- •Why? Educate, Entertain, Inspire, Promote?
- •Target your ideal audience, every time!
- •Eye-catching media
- •Well-crafted “caption” or text
- •Accessible content e.g. Alt-text, CC, descriptions
- •Call-to-Action (CTA)
- •DESIRABLES
- •Decisive use Emojis
- •Hashtags where relevant
- •Links for further details
- •Strategic timing…
So AI’s a thing right?! What AI will help me with my social media?
We LOVE Canva’s AI tools, especially the “Image AI Gen” (that specific way of naming), we also really value spending the time in creating your own content bot inside an LLM like ChatGPT (you do need to pay for the pro version for this, but we think the time-saved makes up for the cost in a few days!)
What next?
Create your digital marketing strategy using the RACE framework.
If you haven’t already, do the avatar homework too.
You can find all the details here – https://digienable.co.uk/dmt/
Want to learn more on the AI side of things, then check out our online learning portal here as well – https://www.productivityclub.co.uk/workflows-and-ai
Need further assistance?
Get in touch with us with some follow-up details, and we can offer some further options!