Optimising Websites for Lead Generation
In the realm of online lead generation, the initial challenge is directing your prospects to your website rather than your competitors’. Once potential customers land on your site, the critical phase of conversion begins.
Join us in this session where we will delve into proven techniques for effectively converting website visitors into leads. We’ll explore strategies such as optimizing contact forms, crafting compelling CTAs (calls to action), and maximizing the impact of your website layout. Additionally, we’ll discuss designing pages with a focus on website traffic. You’ll depart with a heightened understanding of how to attract customers to your website and implement tailored lead generation strategies tailored to your business.
By the end of this session, you will know:
- The Traffic Tug: Discover strategies to steer your prospects to your website instead of your competitors’.
- Masterful Conversions: Explore proven techniques to transform website visitors into valuable leads. Optimize your contact forms, craft compelling CTAs (calls to action), and optimize your website layout for maximum impact.
- Design for Success: Learn how to create pages with your website traffic in mind, ensuring a seamless journey for your audience that maximizes lead generation.
Social Selling for Businesses
Social selling includes a range of techniques and tools to nurture your relationships with your current clients and customers, and build conversations and rapport with your soon-to-be new ones. With over 4.6 billion people worldwide using social media and it now becoming the most popular online activity, it’s a sales strategy not to ignore.
Join us in this session where we will look at the different ways to interact with your online communities, what options are available to sell directly on the top social media platforms, and how to make it easier to sell your products and services via socials.
By the end of the session you will know:
- Maximise Social Media Influence: Leverage billions of users for better relationships and new prospects.
- Engage Communities Effectively: Spark conversations and build connections that matter.
- Direct Sales on Top Platforms: Sell products directly on major social media platforms.
- Efficient Sales Techniques: Streamline conversions for better results.
- Strategic Social Selling: Develop a winning strategy for your business.
*We can also offer a follow-up session on “Social Commerce for Business” or request.
Setting your Stall out Online – A guide to e-commerce
It is currently estimated that 95% of UK computer users make purchases online, spending in excess of £100 billion a year. If you’ve got something to sell and you’ve not yet considered setting up an online shop, you could be missing out on a 24/7 audience who are looking for products like yours. A good e-commerce website isn’t cheap but there are some more cost-effective ways to start your journey as an online retailer.
Join us in this session where we will look at how some businesses have used online marketplaces to build their business, while others have found success on paid for platforms which take the hassle out of money handling. Whether you’re looking at a new business idea, or a way to make a little extra on the side this course will give you the confidence to make it happen.
By the end of this session you will know:
- Which platform is right for your online store
- How to take the pain out of online payments
- How to use digital media to promote sales
- Why your shop name matters
Getting Set Up On Shopify
Shopify stands as one of the world’s leading eCommerce platforms, trusted by nearly 4 million global businesses. With over 50% of these merchants experiencing repeat customers, it’s a powerful tool that can transform your business and enable you to generate sales around the clock.
JJoin us in this session where we will demystify the process of setting up your Shopify store. From creating new listings to harnessing the sales and marketing tools within the platform, you’ll gain the skills needed to succeed in the online marketplace.
Please note that Shopify is a paid platform, but worry not; we’ll guide you through a 14-day free trial during this session. This opportunity will allow you to assess if Shopify aligns with your business needs and goals, all while taking the first steps toward creating a thriving online presence.
By the end of the session you will know:
- Shopify Setup: How to create your Shopify store and start selling online.
- Product Listing Skills: Adding and managing items with compelling descriptions and images.
- Sales & Marketing Tools: Leveraging Shopify’s tools for boosting your online presence and attracting customers during the 14-day free trial.
Winning at E-mail marketing
In a recent survey, 67% of marketers proclaimed that email remains the paramount communication method for generating remarkable return on investment. Furthermore, with the availability of online tools and swift distribution, email marketing ranks among the most cost-effective strategies.
Join us in this session where we will guide you through the process of crafting a successful email marketing campaign. Learn the art of enticing subscribers to join your mailing list and discover the secrets of creating engaging content that promotes your services without resorting to the “hard sell.”
By the end of this session you will know:
- Email Campaign Mastery: How to plan, create, and deliver highly effective email marketing campaigns that captivate your audience and drive results.
- Subscriber Growth Strategies: Techniques for enticing and expanding your mailing list, ensuring a steady stream of engaged subscribers.
- Engaging Content Creation: The art of crafting compelling email content that promotes your services without resorting to aggressive sales tactics.
- Optimising ROI: How to monitor campaign results, make data-driven adjustments, and integrate email marketing seamlessly into your overarching strategy, reaching your ideal customers’ inboxes with precision.
How to Craft Quick and Effective PR and Marketing for your Business
Want to know how to write a simple press release that journalists will love you for? Want to get your story reaching to a wider audience in different ways, with limited fuss and time?
Join us in this session where we will cover how to write for different platforms, what your different audiences are and how to target them, along with suggested online and offline platforms to use, and you’ll gain a wider understanding of how to promote your event, campaign or project with greater impact.
By the end of this session you will know:
- PR and Marketing Essentials: The fundamental principles and strategies for crafting quick and effective PR and marketing campaigns tailored to your business needs.
- Efficient Campaign Execution: How to swiftly implement these strategies to garner attention, engage your audience, and drive results for your business.
Generating High Quality Leads for your Business
Ask someone how you can generate leads for your business, and you’ll be presented with every option from new websites to business networking… and they’re all absolutely right. But as a business owner your time is limited and you need to finding the option that gives you not only the best bang for your buck, but can be working, even when you’re not.
In this session with DigiEnable, we will examine what a working lead generation funnel looks like, and the tools available to simplify the process. We will also discuss the key pieces of data, and how to manage them, which will not only increase your conversion rates but reduce the number of calls you need to take in the process.
Online Self Promotion for Freelancers
This is a great opportunity for those who are starting as a freelancer or want to boost their current visibility, to learn about securing an online presence and promoting yourself and your work with online resources.
Join us in this session where we will look at how to manage your online reputation; help you create your draft online promotional strategy, and look at your conversations and communications online and how they connect with the offline (real) world.
By the end of this session you will know:
- Analyse your current online promotional content
- Explore a range of proven options online to help you promote yourself and your work
- Create your own draft online promotional and social media strategies to take away and work on after the session
- Better optimise your time when engaging with online promotion, to increase your ROI
