Your coffee break can be a good source of downtime, but it can also be a super-charged optimisation time-slot. Even if you pick one coffee break per week to action some of our top tips, you can help your website rise up the rankings! Here’s our top 5 SEO Fixes you can action in your …
Long tail keywords are crucial for a number of reasons. First of all, they’re demanded by Google because they’ve long geared the search engine towards conversational searches. They want to attach their search results to what people are actually typing. Short tail keywords aren’t dead, but long tail keywords are crucial for upping their SEO …
Long Tail Keywords – The Key to Growing Your Website Read More »
Google My Business (GMB) is Google’s way of allowing businesses to increase their visibility in the search listings. They’ve constantly updated their product, including making it easier to generate exposure for your business. Getting started is simple, but getting it right is much more difficult. This guide is going to show you what you need …
Google Web Crawler is the tool used by Google to crawl websites and to rank them. All sites get crawled eventually, but you can increase the frequency in which your website gets crawled. Google doesn’t really reveal how web crawler works or provide data on how often they crawl websites. But research and hints from …
When it comes to online marketing, it’s crucial to make every effort work seamlessly with everything else. So, when you think about SEO, you should think of it as a part of a whole rather than something that can hinder your other marketing efforts. It shouldn’t compete with your AdWords or your PPC, and it …
SEO Should Complement, Not Compete With Other Marketing Initiatives Read More »
Numerous studies have been conducted on the behavior of consumers. Much of the studies revealed that a vital part of the customer journey involves conducting online research. Let’s look into how Google search has impacted much of the online buying process for consumers. Stages of the buying process 1. Raises awareness At the first stage …
Google Search, An Important Stop On The Customer Journey Read More »
If you want your business’s website to get higher rankings in local search, improve its click-through-rate, and promote your products or services more efficiently, one free and effective tool that you should utilise is Google My Business or GMB. One key reason why you should invest ample resources toward GMB is the increase in mobile …
The SEO landscape is constantly changing and evolving. As such, some tactics and assets that were once considered valuable and helpful in boosting a website’s SEO ranks, have either lost prominence or have been ditched in favour of other tactics. If you are new to SEO, one of the key things that you may be …
So we finally got the attention of our target customer. Perhaps they saw our site from search results, or they got intrigued with an offer we made on social media, or someone referred our business. Whatever the reason, the important thing now is they’re heading off to our website. They came, they saw… but now …
Are We Paying Attention to Our Google Analytics Bounce Rate? Read More »
