Which Social Media Sites Should Your Business Be On?
There is no question your business should be on social media. The popularity of the platform has exploded in the past several years that it has become part and parcel of life—in and out of the virtual world. The only thing you need to decide on is which social media network to join because not all sites will matter to your business.
The key is to maximise your energy and, in the process, not waste your efforts on any site that will not deliver results. You need to know where your audience is active and where they are searching. To get you started, here are just some of the more ...Continue Reading
Are We Paying Attention to Our Google Analytics Bounce Rate?
So we finally got the attention of our target customer. Perhaps they saw our site from search results, or they got intrigued with an offer we made on social media, or someone referred our business. Whatever the reason, the important thing now is they’re heading off to our website. They came, they saw… but now they’re clicking the exit button.
What made them leave? They took the time to visit, so there’s a good chance that we may have a product, service or solution that they are looking for. But instead of further exploring (to get to know the business and hopefully take ou...Continue Reading
Enjoy Working in Coffee Shops? Think Security First Before Connecting to an Open Network
Coffee shops make the ideal workplaces for many. They’re relaxing, and the scent of roasted coffee beans never fails to keep everybody wide awake. Also, most coffee shops have Wi-Fi hotspots, so there’s free Internet connection for everybody! We can accomplish all of our digital activities here and enjoy endless cups of coffee while being productive (and occasionally consume great bagels, scones, pie, sandwiches and the occasional cake).
As sophisticated as working in coffee shops may appear to be, digital security experts advise everyone to be extra careful with connecting to...Continue Reading
Gain Youtube Subscribers with these 4 simple tips
Over 4 billion videos viewed — that’s how much video content we consume every year (although we do eat more burgers than we watch videos, because that number pales in comparison to the nearly 300 billion burgers McDonald’s serves). But the rising influence of video cannot be ignored, especially when it can affect a business.
And no other video platform is more popular than YouTube. Owned by Google, with one billion unique visitors every month, the video sharing website has become the go-to source for every type of video — from how-to’s of just about everything to animals...Continue Reading
What is Content Marketing?
Increasing brand awareness and achieving the other marketing goals of businesses require a variety of strategies. Currently, content marketing is proving to be the most powerful among these. But what exactly is content marketing and what makes it such a fantastic tactic to use?
According to marketing professionals, content marketing is “a tactical marketing approach focused on the creation and distribution of useful, time-relevant and consistent content to net in and retain a specifically targeted audience — and, ultimately, prompt profitable customer response.”... Continue Reading
What Are Blackhat SEO Techniques and Why It Pays to Avoid Them
Leading search engines continue to strive to make the Web a more useful and beautiful place. Google, in particular, constantly updates its algorithm and runs ongoing checks to make sure their search results accurately reflect the content and purpose of the websites they list and index.
If you want a more visible website, it’s important to be using optimisation techniques that are recognised and approved by search engines you want to be seen in.
In this changing Web landscape, it’s understandable why optimising your website today does not simply mean dressing it ...Continue Reading
Using Digital Storytelling to make a Connection
From the stories told during campfires to the fairy tales mums tell their children during bedtime or even to the light banter shared by co-workers during break time, it is no understatement to say that people are drawn to stories.
Storytelling is an integral aspect of being human – being curious about other people and knowing that one's experiences are akin to the experiences of others. Stories enable both the speaker and the listener to establish a connection.
Digital storytelling is no different. Indeed, today's storytellers have a wide array of tools to make their n...Continue Reading
7 Great Tools For Managing Your Social Media
It would be difficult to imagine how any business today would be able to remain competitive and relevant within their industry without harnessing the benefits of social media. Ask anyone you come across today — man or woman, child or adult, student or employee, CEO or small business owner — and you will have a hard time finding someone who hasn't signed up for at least one social media platform, or who does not know what they are or how they work.
And companies count on this fact to work to their advantage, as it is deemed a necessity for businesses and organisations today to ...Continue Reading
The Social Media Metrics that Matter
If you’re still not taking social media seriously, consider this: There are now more than 1.44 billion monthly active users of Facebook, with 96% of adults in the U.K. having an account on the world’s most popular social media platform. Twitter has 750 million active users as of last year – and counting. Every 1 out of 3 professionals all over the world has a LinkedIn profile, and the biggest population is from the U.K. with over 15 million LinkedIn users.
But social media offers more than just staggering popularity and reach. A HubSpot study reveals that 80% of marketers co...Continue Reading
How Multimedia can make your Content Marketing Rock
“Buy me.” How many innovative and creative ways can your business communicate this simple yet utterly crucial message — without bombarding your target market with it?
The answer lies in multimedia.
With multimedia, you get to combine a variety of formats to communicate your message. You can use stunning graphics, brilliant videos, eye-catching infographics, beautiful images, engaging audio, and for businesses that have mastered it, the interactive multimedia format.
With a remarkable mix of innovative and creative tools integrated into your content market...Continue Reading