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SEO Should Complement, Not Compete With Other Marketing Initiatives

When it comes to online marketing, it’s crucial to make every effort work seamlessly with everything else. So, when you think about SEO, you should think of it as a part of a whole rather than something that can hinder your other marketing efforts. It shouldn’t compete with your AdWords or your PPC, and it certainly shouldn’t compete with your content marketing.

Think of the example of building a house, you’ll not just want walls, you’ll also need windows, doors, furnishings and a team of people to work together to make that happen.

 

The real de...

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Google Search, An Important Stop On The Customer Journey

Numerous studies have been conducted on the behavior of consumers. Much of the studies revealed that a vital part of the customer journey involves conducting online research. Let’s look into how Google search has impacted much of the online buying process for consumers.

Stages of the buying process

1. Raises awareness

At the first stage of the buyer’s journey, your potential consumer realises a want or need for a specific product or services. They come to Google to get a better understanding of what they want or need. F...

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The Growing Importance Of Voice Search For Businesses Today

Asking Siri, Alexa, or OK Google questions today is practically part of everyone’s daily life. You don’t have to open a search engine and type your question or some keywords to get the information you’re looking for. By directly talking to your smartphone or other gadgets, you’ll get a quick response to your query.

Voice search allows searchers to make voice command search queries through the use of speech recognition technology. When a query is received, search engines will return a direct answer and show a list of results. Search engines will come up with responses by ma...

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Generating new business, even when the office is shut

It’s a scary fact that almost half of the businesses currently trading in the UK don’t currently have a website, or even an online presence. Many of these are sole traders, or businesses who don’t feel the internet is relevant to their line of work, but they couldn’t be more wrong.

Over 97% of internet users search for businesses online

It’s almost instinctive now that when we’re looking for a new product or service, our first stop is Google. In most cases, we are nowhere near choosing a supplier at this stage and will just search for vague ...

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How To Optimise Google My Business

If you want your business's website to get higher rankings in local search, improve its click-through-rate, and promote your products or services more efficiently, one free and effective tool that you should utilise is Google My Business or GMB.

One key reason why you should invest ample resources toward GMB is the increase in mobile search which translates to traffic opportunities, especially for competitive searches.

Here's ours...

How can your busi...
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Top Tools for Checking Your Google Ranking

Many SEO experts have a pretty good idea how Google ranks a website or webpage, but only the Google people really fully know how the search engine evaluates a site and determines which sites to list for search queries. Notwithstanding that, there are still ways for you to check on the health of your page’s ranking with Google. Fortunately, many of them simply involve the use of the following free tools:

  • Google Webmaster Tools – The best way for you to know what Google thinks of your site is to get it straight from the source. These are simple-to-use tools for understan...
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Top 5 Tips to Boost Your On-Site SEO

Recently we’ve been asked to speak at quite a few events about Boosting Search Engine Optimisation, so we thought we’d share a blog with our Top Tips for On-Site SEO.

 

To have a good SEO strategy you have to have a combination of On-Site (your actual website) and Off-Site SEO – DigiEnable successfully boosts our clients sales leads with these, is this on your radar too?

Long gone are the days that you can ignore SEO. With over 73% of business website traffic coming from natural “organic” SEO, it’s time to put it in your strategy.

&nb...

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Is Shopify the Right Choice for Your Ecommerce Site?

If you own a business and are considering taking that business online, it's always worth trialling your store before heavily investing.

There is no doubt in my mind that third party online selling platforms like eBay and Amazon have greatly benefited countless enterprising individuals across the world. But whether someone currently owns a brick-and-mortar store and is looking to expand their customer base, or they are thinking of beginning to sell products online, the pros and cons of all available options ...

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Organic SEO VS. Pay Per Click: Which Search Engine Strategy to Choose?

Are you looking for a Search Engine Strategy for your business? I should probably start this blog with a disclaimer, DigiEnable sells Organic SEO services. Why? Because we believe it’s the best way for a business to keep fresh leads coming into their website, long term. However, if you’re looking for quick results or marketing a short term project, Pay Per Click (PPC) may be a much better solution.

The online marketplace has been around for some time now, and has moved beyond be...

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Why You Need SEO Strategies To Take You to Google's Page 1

When you have a website for your business, one goal should take precedence over all else: appearing on page one of Google's search engine results pages (and the higher, the better).

The distinction "Number One" has always had a major significance, it means clinching the top spot, being the best, coming in first place ahead of the competition, becoming the undisputed leader—all positive associations that help build impressive reputations and denote excellence (except, of course, in things like Most Wanted lists but we won’t be going there).

A high ranking means that a...

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