On March 3rd 2016, Schools around the UK and Ireland celebrate World Book Day, where children are given book tokens and take part in related activities which encourage them to read more. Reading to learn isn’t something that should stop when you leave school; in fact many business owners make
The SEO landscape is constantly changing and evolving. As such, some tactics and assets that were once considered valuable and helpful in boosting a website's SEO ranks, have either lost prominence or have been ditched in favour of other tactics. If you are new to SEO, one of the key
For most entrepreneurs, busy doesn’t even begin to describe how their days look. A business has a million and one moving parts that we need to keep an eye on, especially in the beginning stages—we can’t simply punch the clock like we did when we were employees. Now that an
There is no question your business should be on social media. The popularity of the platform has exploded in the past several years that it has become part and parcel of life—in and out of the virtual world. The only thing you need to decide on is which social media
So we finally got the attention of our target customer. Perhaps they saw our site from search results, or they got intrigued with an offer we made on social media, or someone referred our business. Whatever the reason, the important thing now is they’re heading off to our website. They
Coffee shops make the ideal workplaces for many. They’re relaxing, and the scent of roasted coffee beans never fails to keep everybody wide awake. Also, most coffee shops have Wi-Fi hotspots, so there’s free Internet connection for everybody! We can accomplish all of our digital activities here and enjoy endless
Over 4 billion videos viewed — that’s how much video content we consume every year (although we do eat more burgers than we watch videos, because that number pales in comparison to the nearly 300 billion burgers McDonald’s serves). But the rising influence of video cannot be ignored, especially when
Increasing brand awareness and achieving the other marketing goals of businesses require a variety of strategies. Currently, content marketing is proving to be the most powerful among these. But what exactly is content marketing and what makes it such a fantastic tactic to use? According to marketing professionals, content marketing
Leading search engines continue to strive to make the Web a more useful and beautiful place. Google, in particular, constantly updates its algorithm and runs ongoing checks to make sure their search results accurately reflect the content and purpose of the websites they list and index. If you want a more
From the stories told during campfires to the fairy tales mums tell their children during bedtime or even to the light banter shared by co-workers during break time, it is no understatement to say that people are drawn to stories. Storytelling is an integral aspect of being human – being