Many SEO experts have a pretty good idea how Google ranks a website or webpage, but only the Google people really fully know how the search engine evaluates a site and determines which sites to list for search queries. Notwithstanding that, there are still ways for you to check on
Recently we’ve been asked to speak at quite a few events about Boosting Search Engine Optimisation, so we thought we’d share a blog with our Top Tips for On-Site SEO. To have a good SEO strategy you have to have a combination of On-Site (your actual website) and Off-Site SEO
If you have yet to start using video as a marketing tool, then it’s time for you to get caught up. It’s possible that many of your competitors have already been integrating video into their marketing mix for some time now, so you need to make sure that you do
Guest blogging or guest posting is one powerful tool used by successful online marketers to drive traffic to a website and increase a brand's audience. But what exactly is guest posting and how can it help increase your brand's audience? Guest posting is putting content on another blog. It can
Today's businesses have a wider range of networking, marketing tools and opportunities at their disposal. In much earlier times, consumers could only learn about new brands or new products and services from conventional media sources: newspapers, magazines, radio, TV commercials, and printed advertisements like posters and billboards. On top of
Smartphones were pretty much invented to provide us with pocket computers. They make calls, but that capability is practically an afterthought. They’re all about all the other features that make your life more efficient. As efficient as smartphones are, there’s still room for improvement and enhancement. This is where apps
If you have quite an artistic business (like if you are involved in fashion or you belong to the food industry), Instagram is the perfect social media site to use because you can easily entice people with beautiful images of your products. But what if your business is a “boring”
If you own a business and are considering taking that business online, it's always worth trialling your store before heavily investing. There is no doubt in my mind that third party online selling platforms like eBay and Amazon have greatly benefited countless enterprising individuals across the world. But whether someone
Head to your local café and you’ll surely find several people with their phones and laptops running, taking care of work while relaxing and having a coffee. Most think they’re just freeloaders who are too cheap to have their own Internet connection installed at home (well, that may be partly
When you have a website for your business, one goal should take precedence over all else: appearing on page one of Google's search engine results pages (and the higher, the better). The distinction "Number One" has always had a major significance, it means clinching the top spot, being the best,