It would be difficult to imagine how any business today would be able to remain competitive and relevant within their industry without harnessing the benefits of social media. Ask anyone you come across today — man or woman, child or adult, student or employee, CEO or small business owner —
If you’re still not taking social media seriously, consider this: There are now more than 1.44 billion monthly active users of Facebook, with 96% of adults in the U.K. having an account on the world’s most popular social media platform. Twitter has 750 million active users as of last year
“Buy me.” How many innovative and creative ways can your business communicate this simple yet utterly crucial message — without bombarding your target market with it? The answer lies in multimedia. With multimedia, you get to combine a variety of formats to communicate your message. You can use stunning graphics,
Today's businesses have a wider range of networking and marketing tools and opportunities at their disposal. In much earlier times, consumers could only learn about new brands or new products and services from conventional media sources: newspapers, magazines, radio, TV commercials, and printed advertisements like posters and billboards. On top
Nothing in this life is perfect, and sometimes, even those who are very careful with their actions bungle things every now and then. But that shouldn’t be something to haunt them for life and limit their potential to grow — everybody should have the opportunity to rise above their “questionable”
While business owners can get excited over the news that their website has been completed and launched, their enthusiasm over this new digital asset can wane after a few weeks when they discover that it's not getting as much traffic as they anticipated. One of the most common realisations among
Last week Facebook, once again, updated their algorithms which decide who and how many people get to see the posts on your Facebook business page. There are two main changes, the first is what Facebook refer to as “click-baiting”, the posts that give you a taster or a hint at
It’s amazing how many projects we work on at the moment which aren’t particularly social media focussed, but we end up running an impromptu session for the people we are working with. A couple of months ago it happened again. We have been spending some time at a community radio
On the second Monday of February each year, we mark our respects to the slow-loading, mice-running, circuit boards we call computers, for 'Clean Out Your Computer Day'. A worldwide event, initially sponsored in 2000 by The Institute for Business Technology, advancements have been made massively in the 15 years. SO
A question we often get asked is "will social media work for me/us?" This can come from an individual, SME company, third sector organsation, or even a big international company, and the answer is still the same... Yes! It's just the reasons why and strategies you use that differ. In