SEO

SEO Should Complement, Not Compete With Other Marketing Initiatives

When it comes to online marketing, it’s crucial to make every effort work seamlessly with everything else. So, when you think about SEO, you should think of it as a part of a whole rather than something that can hinder your other marketing efforts. It shouldn’t compete with your AdWords or your PPC, and it …

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Google Search, An Important Stop On The Customer Journey

Numerous studies have been conducted on the behavior of consumers. Much of the studies revealed that a vital part of the customer journey involves conducting online research. Let’s look into how Google search has impacted much of the online buying process for consumers. Stages of the buying process 1. Raises awareness At the first stage …

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The Growing Importance Of Voice Search For Businesses Today

Asking Siri, Alexa, or OK Google questions today is practically part of everyone’s daily life. You don’t have to open a search engine and type your question or some keywords to get the information you’re looking for. By directly talking to your smartphone or other gadgets, you’ll get a quick response to your query. Voice …

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Is Shopify the Right Choice for Your Ecommerce Site?

If you own a business and are considering taking that business online, it’s always worth trialling your store before heavily investing. There is no doubt in my mind that third party online selling platforms like eBay and Amazon have greatly benefited countless enterprising individuals across the world. But whether someone currently owns a brick-and-mortar store …

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Why You Need SEO Strategies To Take You to Google’s Page 1

When you have a website for your business, one goal should take precedence over all else: appearing on page one of Google’s search engine results pages (and the higher, the better). The distinction “Number One” has always had a major significance, it means clinching the top spot, being the best, coming in first place ahead …

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