While business owners can get excited over the news that their website has been completed and launched, their enthusiasm over this new digital asset can wane after a few weeks when they discover that it’s not getting as much traffic as they anticipated.
One of the most common realisations among entrepreneurs, small business owners and even larger, more established companies is that a website, no matter how well-designed and functional it may be, will not be able to generate traffic if you simply launch it and leave it alone; there has to be a traffic generation strategy in place that would reach out to a greater number of consumers and help the sites’ owners get maximum benefits out of their site.
There’s certainly no reason for business owners to become daunted by this objective. With a few simple action steps, they can successfully drive more traffic to their site and reap the results that they seek.
Here are 10 ways to improve website traffic that you can try today:
1. Pay closer attention to long-tail keywords. Why limit yourself to using single-word keywords when long-tail ones are known to be more effective? By including all the relevant phrases and terms, you can direct more people toward your site.
2. Put your Facebook account to work. You’re very likely to already have a Facebook account set up for your business, so all you have to do next is explore its potential for your business. Consider creating a Facebook group that you can use to answer members’ questions about your product or service, or get support from your team. Whenever relevant, refer these members to the right pages on your site.
3. Each time you write an article, blog post, or other content, make sure to include a snappy, engaging headline. Your titles have to pique readers’ interests and clearly indicate what benefits Web users can gain from its information. This is a simple yet smart way to get people knocking on your virtual door.
4. Go back to your older posts and see if they contain all the right elements. If you already have an impressive collection of articles and posts to your name, take time to look through them and check that they have URLs, title tags and meta descriptions.
5. Submit a guest post to another website or blog. Find other sites that are connected to your industry or niche and create a guest blog post (which can showcase your expertise and experience in the field) that can help draw that site’s audience to your own site.
6. Increase the frequency of your posts. By regularly publishing quality content on your site, you demonstrate to Web users that you are actively updating it and are committed to sharing great information with them.
7. Explore other social media channels. Aside from optimising your Facebook account to include links to your site, try creating a YouTube channel where you can post videos, and send out tweets that mention well-known individuals and organisations that are known for their influence and authority.
8. Engage the people who communicate with you through social media. Whenever a person leaves a comment on your blog, Facebook posts, or Instagram photos, make sure to answer as soon as you can, respond well to their messages, and invite them to check out your site for more information.
9. Share your website or blog posts on Facebook. It’s an efficient way of spreading your content and making it available to more people online.
10. Build positive relationships with other business owners and companies in your niche. They will have sites and blogs of their own, and you can start a beneficial interaction that will have Web users going from their websites to yours, and vice versa.
GIve these a try and let us know if you see results.