In the past, businesses would have just three options for promoting their brand or products: radio, TV, or print adverts. Today, companies also need to utilise another platform to market their brand: the Internet.
Inbound and Outbound Marketing
When it comes to online or Internet marketing, there are two options you can choose from: inbound and outbound.
Inbound marketing, also known as permission marketing, uses techniques and strategies that allow customers to know about a particular business. They usually come in the form of providing engaging, informative, and interesting content that users can utilise to solve their problems. Hopefully you think that about our stuff! This could be thought of as the “pull” approach.
Typical examples of inbound marketing strategies, seo, content, and tools include blogs, videos, infographics, e-books, and the use of social media.
Outbound marketing, often referred to as interruption marketing, uses traditional marketing channels such as television or radio commercials, print ads, direct mail, and cold calls or telemarketing. Outbound marketing content and strategies push their message out to as many people as possible in the hopes that a person will be interested in the brand’s offer or products. Think of it as the “push” approach.
Which Form of Marketing Should You Choose?
In the great debate of inbound marketing vs. outbound marketing, every company needs to answer this important question: Which one is best for your business?
Both inbound and outbound marketing offer several advantages. For inbound marketing, these include:
- The leads you attract will be better since they will be looking for you for a particular solution. This means that these leads are more likely to be your customers.
- The platforms will help you yield more leads over time as you increase your online profile.
- Your business will benefit from content sharing which is inherent in the online community.
- Inbound marketing is typically more affordable since the channels have a lower long-term cost per lead.
Outbound marketing, on the other hand, offers the following advantages:
- It will give you more control over what you want your leads to see and when they see it.
- Quicker implementation of tests for lead nurture sequences.
- Faster ROI.
- Lower overall costs for the creation of certain forms of content.
If you are trying to decide which marketing strategy is best for your business, knowing the difference between the two is a good start. But keep in mind that choosing between inbound and outbound marketing shouldn’t be an all or nothing decision.
Since millions of people are always using the Internet, inbound marketing must become a part of your business’s marketing plan. However, outbound marketing will also continue to have a place at the table as well. As long as you can keep a healthy balance between inbound and outbound marketing and you have the budget, you can utilise these two forms for the improvement of your business.
We help our clients understand the importance of the quality and regularity of the content they share online and the benefit it can have to your business. Then we can help you with SEO, to get more people to see that awesome content.
The key thing is to have a plan of action, rather than just “knowing we have to do some marketing”. If you don’t know where to start, we can help with some training or consultation for your business, so you can figure out what you need, but more importantly, what your clients want.
An example of Inbound marketing would be our new monthly email newsletter list – www.digienable.co.uk/e-update are you signed up yet?
And an Outbound marketing example would be our radio advert we have running on local radio station in Chorley, Lancashire – Chorley FM.