Smart Phone Video Tips for Socials Platforms like TikTok and Instagram

Thanks for joining us for our smart phone and TikTok session. We hope you’ve found it helpful and enjoyed this interactive session!

Here’s some useful links and tips from the session…

3 Main Stages of Creation

1 – Pre Production

2 – Production

3 – Post Production

(Pre)paring for Creating

  • •What are you trying to achieve?
  • •Is there a story to be told?
  • •Have you got your facts right?
  • •Be well informed on what “people in the industry” are asking
  • •Picking your platform and audience
  • •Choose your style and elements

Cameras Shots and framing Links

Suggested video editing app – Videoshop –

Why Video?

90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

TikTok Tips

  • •Setup your “Business” profile
  • •Shopify retailers – link your shop with TikTok
  • •Jump on trends Discover>Trends & use popular backings Record>Sounds
  • •TikToks can be 5 seconds to 3 minutes long, but aim for 12-15 seconds
  • •Film in 9:16 vertical format (25% higher 6sec watch-through rate)
  • •Design your videos to be played with the sound on – fast-paced tracks with 120+ bpm have the highest view-through rate
  • •Use the built-in features like effects & text fonts

TikTok shopping  – Only available for Shopify merchants. @soulovestone @rimmellondon (this has now been discountinued sadly, you can only now create your own TikTok shop direct via (TikTok for Business)

88% of TikTok users said sound is “essential” on the platform.

“These native features help keep your content feeling native to the platform which can also help get it on more For You pages!”

How to get in the “for you page” of your ideal clients…

Whats included in the TikTok algorithm (and almost all the other social platforms)

  • Which accounts you follow
  • Creators you’ve hidden
  • Comments you’ve posted
  • Videos you’ve liked or shared on the app
  • Videos you’ve added to your favourites
  • Videos you’ve marked as “Not Interested”
  • Videos you’ve reported as inappropriate
  • Longer videos you watch all the way to the end (aka video completion rate)
  • Content you create on your own account
  • What’s not included in the TikTok algorithm
  • The following types of content will NOT be recommended by the algorithm:
  • Duplicated content
  • Content you’ve already seen
  • Content the algorithm flags as spam
  • Potentially upsetting content (TikTok gives the examples of “graphic medical procedures” or “legal consumption of regulated goods”)

The most popular categories overall are…

  • Entertainment – 535 billion hashtag views
  • Dance – 181 billion
  • Pranks – 79 billion
  • Fitness/sports – 57 billion
  • Home renovation/D.I.Y. – 39 billion
  • Beauty/skincare – 33 billion
  • Fashion – 27 billion
  • Recipes/cooking – 18 billion
  • Life hacks/advice – 13 billion
  • Pets – 10 billion
  • Outdoors – 2 billion

Other Social Platforms like Instagram, Youtube, Facebook etc.

Find out what the “optimal” length of a video is… even if it let’s you do more!

Learn about the Instagram algorithm here –

Understand the Youutube video sizings at

Basic Do’s and Don’ts

  • •Plan
  • •Check you are recording before starting
  • •Think about audio
  • •Only film as much as you need
  • •Don’t talk over others/keep quiet
  • •Get permission – person/place
  • •Be creative
  • •Think health and safety