Social Media for Success Masterclass Notes

Thanks very much for joining us for our session. Here are the notes on the content we shared. Any questions you have, or would like to book a similar training session for your staff, please do get in touch.

3 Areas of Digital Marketing Focus

1.Brand Awareness & Future Leads

2.New Sales & Customers

3.Existing Client Retention & Future Sales

Optimised Profiles

•Smiley Professional Photos

•Optimise your headers

•Think about your job title or “current position”

•Keywords and #s

•Media Content and links

•Rich but concise bio

•Groups/Interests – what do they say about you?

•Post interesting content

•Could others understand what you do?

Useful Tools

Daily Hashtags site –

Hashtag checker –

Best time to post on socials –

Content collector –

Tools (Apps) for Images and Video (Photo Studio) (AI face edits etcs) (Pixaloop) (stop motion studio)

? What 3 value words would you use to focus your socials around?

Social Listening Stats –

Our favourite social listening tool –

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