Here are the notes from the session…
? What do you like to see and engage with on social media?
?What doesn’t work well on LinkedIn?
What to avoid on LI
*Pushing your offer too fast
*Sending long sales messages
*Assuming interest instead of checking
*Treating every chat like a lead
What works well on LI
*story + lesson posts (your challenges and how you faced them)
*mini how-to/tips – short actionable ideas
*polls with thoughtful options – deriving interaction and comments
*comment-friendly posts – thought leadership with a genuine question or prompt for others to share
Who are you trying to target with LinkedIn?
Use our Audience Avatar to find out!
?What content would they like to read and engage with?
Profiles that invite conversations
*Headline hook – I help [who] to [result] using [how]
*Summary – talk to them, their world, their challenges, show you understand, how do you help, social proof and credibility, invitation.
*Experience – Simple format for each role – What I help with – Who it’s for – What changes as a result
Content that opens doors
The “I learned this the hard way” post
The Quiet Insight post
The Behind-the-Scenes post
The Helpful Nudge post
The Story-with-a-Point post
The Perspective Shift post
The Simple Question post
METHOD: details the example -> your ideas-reflections-learnings ->what does this mean for others/ask a question/invite others to share
Building a connection strategy that feels natural
*Creating a repeatable way to connect with the right people without awkward cold messages.
1.Create your who-to-connect with list
2.Search and connect process – what job titles?
* – to connect first… or not!…
Turning conversations into opportunities
1.Cconnect – ask abut their work, respond to something they shared, show a genuine interest
2.Explore – ask a more thoughtful question – biggest challenge-hoping to change-what’s worked so far or not?
3.Open the door – permission-based lead-gen
Simple door-opening lines that work…
“Would it be useful if I shared something that’s helped others with this?”
“If you’re open to it, I’ve got a few ideas that might help.”
“Happy to share what I’ve seen work, if that’s helpful?”
“Not trying to sell you anything here, but…”
“This might not be relevant, but…”
“Feel free to ignore this if it’s not useful…”
“Only sharing because you mentioned…”
They can say yes or no. No pressure. No awkwardness.
Your Practical LinkedIn Workflow
Plan your weekly:
*profile activity
*content creating
*engagement and outreach
Schedule in time, be strategic
Connect with Liz at https://www.linkedin.com/in/lizhardwick/