Utilising Social Media for Business (An Overview)
Feeling left behind on social media? Starting a new business and want to choose the right social media options relevant for you, your clients and customers, and your products and services?
Then join us for this session, where we will share the strategic reasons you need to seriously consider social media as part of your business. We’ll explore practical techniques to enhance the impact of your content, review the range of social media platforms available, including some new and ethical options.
By the end of this session, you will:
- Gain insights into how businesses of all sizes effectively harness the potential of social media
- Discover the wide variety of social media platforms, formats and content options available
- Compare the effectiveness and features of different social media platforms to make informed choices
- Master the art of forging meaningful online connections and learn strategies to expand your network
Building a Brand on Social Media
In today’s digital age, Social Media is an essential component of any business’s marketing arsenal. However, many businesses are still caught up in the traditional ‘push’ marketing mindset, using it merely as a broadcasting tool. The true power of Social Media lies in its ability to foster interactions, cultivate relationships, and transform potential customers into loyal advocates and passionate fans.
Join us in this session where we will unravel the secrets to genuine engagement on social media. We’ll explore practical techniques to enhance the impact of your content and evaluate the value of paid services offered on various social media platforms.
By the end of this session, you will:
- Gain insights into how businesses of all sizes effectively harness the potential of social media.
- Master the art of forging meaningful online connections and learn strategies to expand your network.
- Discover invaluable tips and tricks using business tools tailored for social media success.
- Compare the effectiveness of different social media platforms to make informed choices.
- Harness the potential of social media to propel your business towards its objectives.
Social Media Content to promote your business
In 2023, with a staggering 54 million adults in the UK actively using Facebook, it’s evident that social media is a dynamic force for driving business growth. However, the true potential of social media lies in its ability to captivate and engage users. Without compelling content, your social media presence may falter, causing potential prospects to slip through the cracks.
Join us in this session where we will unlock the secrets of designing attention-grabbing content that will catapult your business into the spotlight. From crafting content that resonates with your audience to leveraging free content creation tools, this session equips you with the skills and knowledge needed to dominate the world of social media.
By the end of this session, you will:
- Discover techniques to optimise your social media pages for maximum impact.
- Learn how to foster deeper connections with your existing customer base.
- Master the art of creating content that not only grabs attention but also retains it.
- Identify and utilize online tools that streamline your social media efforts, saving you both time and money.
- Grasp the importance of a well-thought-out content publishing strategy in driving the success of your content marketing efforts.
Developing and Maintaining your Online Reputation
In today’s digital landscape, whether you’re aware of it or not, your business is the subject of online conversations. The vast majority of potential customers now turn to online searches before making purchasing decisions, and if they stumble upon negative content about your business, it can cost you sales every day.
Join us in this session where we will learn how to uncover and manage your online reputation effectively. We’ll guide you through the process of assessing and reshaping your digital image, ensuring that you maintain a positive online presence that aligns with your business goals.
By the end of this session, you will:
- Gain insights into evaluating your current online business presence.
- Discover strategies to transform your current customers into enthusiastic online advocates.
- Explore a range of tactics for effectively handling negative reviews and feedback.
- Identify valuable free tools that assist in cultivating a positive online presence.
- Learn how to establish an authoritative “expert” online presence that reinforces your business’s credibility.
Get LinkedIn or Get Left Out
“LinkedIn is just an online resume, isn’t it?” If you believe this, think again! LinkedIn has evolved into the ultimate social network for professionals, boasting an estimated 38 million users in the UK alone. It’s the go-to platform for forging valuable connections with other businesses and professionals. The secret to its success? It’s built on the same principles we apply in the physical world: referrals, knowledge sharing, and networking.
Join us in this session where we will discover how to harness the full potential of your LinkedIn account. You’ll learn how to position yourself as an industry expert and seamlessly integrate your online presence with your offline networks.
By the end of this session, you will:
- Uncover top-notch strategies to make your LinkedIn profile shine and stand out.
- Master the art of building new online connections to supercharge your business.
- Explore the wealth of features that LinkedIn offers and leverage them to your advantage.
- Develop a seamless daily marketing routine that incorporates LinkedIn into your strategy.
*We can also provide a slightly more targeted session called “Linked In Strategies for Boosting Client Engagement” which also look at how to use the platform to increase your “client touch points” quickly and easily, and how to use LinkedIn for scoping new client potential.
Linked In Strategies for Boosting Client Engagement
Using LinkedIn already but want to get more ROI from it? Join us for this session where we will look at how to use the platform to increase your “client touch points” quickly and easily, how to use LinkedIn for scoping new client potential and referrals and how to build relationships with your “ideal targets” in a sea of profiles.
*This session is for people who already have a LinkedIn profile, have a basic working use of the platform, and are looking to be more strategic with their LinkedIn use.
Optimising Online Advocacy and Thought Leadership
Want to harness the power of online to increase the exposure of your progammes and projects, and gain future leads? Join us for this session where we will look at how social listening can help optimising online conversations, how to share and re-share content across multiple platforms, and how to maximise the reach of every post using the latest trending features, hashtags and more.
Facebook and Twitter(X) for Business
There is no doubt that Social Media should be a tool within every business marketing toolkit, but many businesses still struggle to get past the concept of ‘push’ marketing and using it as a broadcasting tool. Social Media is most effective when it’s an interactive space used to build relationships and turn potential customers into advocates and fans.
Join us in this session where we will cover lots of tips and examples of how to truly engage on social media, looking at simple methods to increase the effectiveness of your content, and examining the usefulness of paid for services on Facebook and Twitter… now known as X.
By the end of this session you will know:
- How businesses of varying sizes are using social media.
- Online connections and how to gain them.
- Tips and tricks on business tools available for social media.
- Comparisons of Twitter and Facebook for effectiveness.
- How to consider social media to boost your business aims.
Tik Tok and Instagram Video for Business
As of last year, 9 out of 10 adults in the UK owned a smartphone, but do you feel you’re using it to its full potential? We’ve come a long way since the days of Nokia 3310s and spending hours playing Snake. The modern smartphone is much more than just a computer in your pocket. It’s a communication tool, and video camera, a podcasting tool and more. In fact, more recent social platforms such as Instagram and TikTok are almost exclusively populated by smartphones and tablet created content, meaning that little device you have in your pocket is key to your entire content marketing strategy.
Join us in this session where we will give you everything you need to make full use of your smartphone to create video content for socials. If you think TikTok is all dance trends and young people, you couldn’t be more wrong! With the number of users expected to reach 24 million per month in the UK by the end of this year, it’s a platform that businesses cannot afford to ignore.
By the end of this session you will know:
- How to optimise your Instagram account.
- Launch a TikTok channel.
- Create your first video on both platforms.
- Super-user tips for playing the platforms algorithm game.
Next Steps in TikTok and Instagram Videos For Business
So you’ve got an account on TikTok and Instagram, you’ve tried a few different things, gained a few followers, but feel like you could be getting more traction, engagement and leads out of the platforms? Then this session is for you!
Join us in this session where we will look into what key elements create a “viral” and “popular” post, how to use the platform to learn more about your potential clients and customers, and learn how to jump on current trends, hashtags and video editing styles.
By the end of this session you will know how to:
- Create videos with instant hooks and featured edits for optimal watch-time
- Review the top 5 elements of a viral content post
- Use social listening to better engage your target audience
- Optimise current trends, hashtags, music, captions and other in-app features
*Pre-requisite for attending this session: You must have attended our Intro “TikTok and Instagram Video for Business” session previously, or have TikTok and Instagram accounts already setup, and have a working knowledge of both platform’s options and settings.
An Intro to Social Media Advertising
Join us in this session where we will dive into the dynamic world of digital marketing through social media platforms. Whether you’re a business owner looking to expand your online presence or a marketer seeking to enhance your advertising skills, this session is designed for you.
By the end of the session you will know:
- The fundamentals of creating compelling social media ad campaigns, including targeting and budgeting strategies.
- Top insights into crafting engaging ad content and optimizing your ads for different platforms.
- The metrics and analytics that help you measure the effectiveness of your campaigns, empowering you to make data-driven decisions and maximize your ROI in the ever-evolving landscape of social media advertising.
Utilising Social Listening and Dark Socials for Customer Engagement
With 89% of social media messages to brands being ignored, and 30% of posts not directly mentioning brands, businesses need to make sure social listening is an important part of their marketing strategy.
Join us in this session where we will cover the latest tips and tools for capturing and interpreting sentiment, trends and opportunities, to help you and your clients keep visible and healthy brands.
By the end of this session you will know:
- What social listening and dark social is, and how it can be useful for your business.
- Which tools will allow you to monitor your online reputation.
- How to determine sentiment in the online world.
- Tips to ensure your reputation is a positive one.
Intro to Ethical Socials
Want to use socials but no so keen on the ethics or policies of the most well-known platforms? Then it’s worth checking out the latest options with ethical social media platforms.
As the political and environmental landscape has change dramatically over the past few years, there has been a boom in new platforms created, with ethics at their core. This session will review some of the top ethical platforms, their pros and cons and top tips on how to get the best out of ethical options… especially if everyone is still on Facebook!
Platform-Specific How-To Sessions
Sessions are also available for hands-on how-to follow-me sessions, with time for Questions and Answers from participants, and include the most up-to-date top tips and features for the platform.
As these features frequently change, please request an updated session description from us when making your enquiry and we’ll be happy to provide you with the latest updates list.