DigiEnable has supported numerous businesses to incorporate Digital Storytelling into the marketing strategy. All Digital Storytelling workshops are created bespoke to your company, because the workshop is structured around you.
We're super proud to share that DigiEnable partner, Liz Hardwick, was invited to write for an academic book on Digital Storytelling and is now a published author on the subject. The book can be purchased at Amazon and you can read more about the process on Liz's blog.
But why does Digital Storytelling work?
From the stories told during campfires to the fairy tales mums tell their children during bedtime or even to the light banter shared by co-workers during break time, it is no understatement to say that people are drawn to stories.
Storytelling is an integral aspect of being human – being curious about other people and knowing that one's experiences are akin to the experiences of others. Stories enable both the speaker and the listener to establish a connection.
Digital storytelling is no different. Indeed, today's storytellers have a wide array of tools to make their narratives more compelling to listen to, including pictures, videos and other online platforms. But at its heart, this type of storytelling is about sharing a narrative — of establishing a connection.
Although using digital elements to tell a more compelling narrative is widely used in the education sector, businesses can profit greatly from using this tool to make a connection with their audiences and promote their brands. Specifically, this type of storytelling can be used in your business's social media efforts. Here are a few ways to do that.
Showcase the human side of your brand
With the prevalence of the Internet, the shift in consumer behaviour has been noticeable. Instead of connecting to brands, more and more people are drawn to the personal aspect of a company. And if you want to opt for that route, to make your brand truly resonate with your target audience, you need to tell your story. This may include telling your audience what you are doing or offering them a behind-the-scenes look at your processes.
You can even use your website, blog and social media accounts to share what your brand's story is and what the things you stand for are.
Use social media updates to tell a narrative
With your social media accounts, you already have a captive audience that is ready and willing to listen to your stories. Use these platforms to share your brand's stories and keep your audience engaged by listening and answering to their comments.
For platforms like Twitter that have shorter character counts, you can use consecutive posts.
Stories also have a structure: the beginning, the middle and the end. Use this to pace your story.