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Think about your 3 main stages…

  • Pre Production
  • Production
  • Post Production

 

(Pre)paring for Creating…

  • What are you trying to achieve?
  • Is there a story to be told?
  • Have you got your facts right?
  • Be well informed on what “people in the industry” are asking
  • Picking your platform and audience
  • Choose the best location for situation, sound and background noise
  • Choose your style and elements

 

Check out your framing styles…

http://salvadorsanvicente.tumblr.com/post/29802529406/portraits-medium-wide-shots 

http://laurenguyverasmedia.blogspot.co.uk 

 

Want to do some more detailed editing?

Then check out Videoshop app - https://videoshop.net/ 

 

Why TikTok?

Launch date September 2016 (China); September 2017 (International)

In Jan 2022, 19.6 hours per month average users on TikTok

TikTok has become exceptionally popular in recent years, particularly with the younger Millennials and Generation Z

TikTok has 1 billion monthly active users as of January 2022. 

 90% of the TikTok downloads have been made to Android devices. The sole exception comes in the U.S.A., where there are more iOS users.

 

TikTok Top Tips

  • Setup your “Business” profile
  • Shopify retailers – link your shop with TikTok
  • Jump on trends Discover>Trends & use popular backings Record>Sounds
  • TikToks can be 5 seconds to 3 minutes long, but aim for 12-15 seconds
  • Film in 9:16 vertical format (25% higher 6sec watch-through rate)
  • Design your videos to be played with the sound on - fast-paced tracks with 120+ bpm have the highest view-through rate
  • Use the built-in features like effects & text fonts

 

Play the Algorithm game…

How to get in the “for you page” of your ideal clients…

Whats included in the TikTok algorithm

Which accounts you follow

Creators you’ve hidden

Comments you’ve posted

Videos you’ve liked or shared on the app

Videos you’ve added to your favourites

Videos you’ve marked as “Not Interested”

Videos you’ve reported as inappropriate

Longer videos you watch all the way to the end (aka video completion rate)

Content you create on your own account

 

What’s not included in the TikTok algorithm

The following types of content will NOT be recommended by the algorithm:

Duplicated content

Content you’ve already seen

Content the algorithm flags as spam

Potentially upsetting content (TikTok gives the examples of “graphic medical procedures” or “legal consumption of regulated goods”)

 

The most popular categories overall are…

Entertainment – 535 billion hashtag views

Dance – 181 billion

Pranks – 79 billion

Fitness/sports – 57 billion

Home renovation/D.I.Y. – 39 billion

Beauty/skincare – 33 billion

Fashion – 27 billion

Recipes/cooking – 18 billion

Life hacks/advice – 13 billion

Pets – 10 billion

Outdoors – 2 billion

 

Thanks for attending the session,  any further questions you have, of if you'd like to book in any further digital or productivity training for your team, you can ping us an email at info@digienable.co.uk or check out our socials for private messaging!