Top Tools for Checking Your Google Ranking
Many SEO experts have a pretty good idea how Google ranks a website or webpage, but only the Google people really fully know how the search engine evaluates a site and determines which sites to list for search queries. Notwithstanding that, there are still ways for you to check on the health of your page’s ranking with Google. Fortunately, many of them simply involve the use of the following free tools:
- Google Webmaster Tools – The best way for you to know what Google thinks of your site is to get it straight from the source. These are simple-to-use tools for understan... Continue Reading
Top 5 Tips to Boost Your On-Site SEO
Recently we’ve been asked to speak at quite a few events about Boosting Search Engine Optimisation, so we thought we’d share a blog with our Top Tips for On-Site SEO.
To have a good SEO strategy you have to have a combination of On-Site (your actual website) and Off-Site SEO – DigiEnable successfully boosts our clients sales leads with these, is this on your radar too?
Long gone are the days that you can ignore SEO. With over 73% of business website traffic coming from natural “organic” SEO, it’s time to put it in your strategy.
Is Shopify the Right Choice for Your Ecommerce Site?
If you own a business and are considering taking that business online, it's always worth trialling your store before heavily investing.
There is no doubt in my mind that third party online selling platforms like eBay and Amazon have greatly benefited countless enterprising individuals across the world. But whether someone currently owns a brick-and-mortar store and is looking to expand their customer base, or they are thinking of beginning to sell products online, the pros and cons of all available options ...Continue Reading
Organic SEO VS. Pay Per Click: Which Search Engine Strategy to Choose?
Are you looking for a Search Engine Strategy for your business? I should probably start this blog with a disclaimer, DigiEnable sells Organic SEO services. Why? Because we believe it’s the best way for a business to keep fresh leads coming into their website, long term. However, if you’re looking for quick results or marketing a short term project, Pay Per Click (PPC) may be a much better solution.
The online marketplace has been around for some time now, and has moved beyond be...Continue Reading
Why You Need SEO Strategies To Take You to Google's Page 1
When you have a website for your business, one goal should take precedence over all else: appearing on page one of Google's search engine results pages (and the higher, the better).
The distinction "Number One" has always had a major significance, it means clinching the top spot, being the best, coming in first place ahead of the competition, becoming the undisputed leader—all positive associations that help build impressive reputations and denote excellence (except, of course, in things like Most Wanted lists but we won’t be going there).
A high ranking means that a...Continue Reading
Are Meta Tags Still Important on Your Website?
The SEO landscape is constantly changing and evolving. As such, some tactics and assets that were once considered valuable and helpful in boosting a website's SEO ranks, have either lost prominence or have been ditched in favour of other tactics.
If you are new to SEO, one of the key things that you may be wondering is whether meta tags are still relevant.
What are meta tags?
All the work involved in search engine optimisation can be classified into two groups: coding and context. Meta tags belong to the former.
Meta tags refer to the...Continue Reading
Are We Paying Attention to Our Google Analytics Bounce Rate?
So we finally got the attention of our target customer. Perhaps they saw our site from search results, or they got intrigued with an offer we made on social media, or someone referred our business. Whatever the reason, the important thing now is they’re heading off to our website. They came, they saw… but now they’re clicking the exit button.
What made them leave? They took the time to visit, so there’s a good chance that we may have a product, service or solution that they are looking for. But instead of further exploring (to get to know the business and hopefully take ou...Continue Reading
Gain Youtube Subscribers with these 4 simple tips
Over 4 billion videos viewed — that’s how much video content we consume every year (although we do eat more burgers than we watch videos, because that number pales in comparison to the nearly 300 billion burgers McDonald’s serves). But the rising influence of video cannot be ignored, especially when it can affect a business.
And no other video platform is more popular than YouTube. Owned by Google, with one billion unique visitors every month, the video sharing website has become the go-to source for every type of video — from how-to’s of just about everything to animals...Continue Reading
What Are Blackhat SEO Techniques and Why It Pays to Avoid Them
Leading search engines continue to strive to make the Web a more useful and beautiful place. Google, in particular, constantly updates its algorithm and runs ongoing checks to make sure their search results accurately reflect the content and purpose of the websites they list and index.
If you want a more visible website, it’s important to be using optimisation techniques that are recognised and approved by search engines you want to be seen in.
In this changing Web landscape, it’s understandable why optimising your website today does not simply mean dressing it ...Continue Reading
How Multimedia can make your Content Marketing Rock
“Buy me.” How many innovative and creative ways can your business communicate this simple yet utterly crucial message — without bombarding your target market with it?
The answer lies in multimedia.
With multimedia, you get to combine a variety of formats to communicate your message. You can use stunning graphics, brilliant videos, eye-catching infographics, beautiful images, engaging audio, and for businesses that have mastered it, the interactive multimedia format.
With a remarkable mix of innovative and creative tools integrated into your content market...Continue Reading