Are you social listening in the Dark?
First off, let’s explain what “social listening” actually is.
If you’re using social media, chances are you have your notifications switched on, and are only checking and answering private messages if you get an alert. Then you’re social monitoring.
To get to social listening, you need to go much further, and deeper.
The aim of the game with social listening is analysing conversations, reflection and understanding, tracking conversations and sentiments around words/themes/brands.
This is s...Continue Reading
Creative Ways To Explain SEO To The Non-Technical
Search engine optimisation or SEO is a broad and notoriously technical topic. Even people who have been working in the industry for years can still have difficulty understanding some aspects. Assuming that a non-technical individual will comprehend the ins and outs of SEO is like expecting a newborn to speak a language fluently.
It takes time to understand any technical topic. When it comes to SEO, you might need to get creative and dig deep for ideas you can use to explain the concepts. Here are a few ideas that we hope will help you, and others you talk to
“... Continue Reading
Website Optimisation in Your Coffee Break
Your coffee break can be a good source of downtime, but it can also be a super-charged optimisation time-slot. Even if you pick one coffee break per week to action some of our top tips, you can help your website rise up the rankings! Here’s our top 5 SEO Fixes you can action in your coffee break.
Ok, so why do website still matter? Are we all just using Facebook now? Here's some stats to help you out...
- 97% of Internet Users search for Businesses online
- 61% of local searches result in a phone call to a business
- 9 out of 10... Continue Reading
Long Tail Keywords - The Key to Growing Your Website
Long tail keywords are crucial for a number of reasons. First of all, they’re demanded by Google because they’ve long geared the search engine towards conversational searches. They want to attach their search results to what people are actually typing.
Short tail keywords aren’t dead, but long tail keywords are crucial for upping their SEO potential. So let’s talk about how you can grow your website with long tail phrases.
Competition for Keywords is High
The reality is that competition for keywords has never been higher. With only ten spots on Google...Continue Reading
New Youtube Channel Launches!
Yes, we have crossed over to the dark side, or rather than being behind the camera or microphone, to being infront of it. Liz has launched a new Youtube Channel for you to get the latest Top Tips on SEO, Digital Marketing and Productivity.
Each videos is less than 5 minutes to watch and has follow up information where you can find out more, links to further reading and useful tools for you and your business to be more visible and savvy online.
Get involved by subscribing to the Youtube Channel and clicking the little bell icon which will enable you...Continue Reading
Google My Business – Getting it Right
Google My Business (GMB) is Google’s way of allowing businesses to increase their visibility in the search listings. They’ve constantly updated their product, including making it easier to generate exposure for your business.
Getting started is simple, but getting it right is much more difficult. This guide is going to show you what you need to do to get your GMB listing right.
Complete Data Works Best
The Importance of Voice Search for Local SEO
The Importance of Voice Search for Local SEO
Voice search has long been thought of as the new form of organic SEO. In fact, by 2022, commercial voice sales are expected to rise to $40 billion, which is up from the $1.8 billion recorded in 2017.
It will have a range of uses, but for now, its main use is in the world of search. Google Voice Search is pioneering it, but we also have Amazon Echo and Siri as close competitors.
So why is voice search so importan...Continue Reading
How To Force Google to Visit Your Website
Google Web Crawler is the tool used by Google to crawl websites and to rank them. All sites get crawled eventually, but you can increase the frequency in which your website gets crawled.
Google doesn’t really reveal how web crawler works or provide data on how often they crawl websites. But research and hints from the up-above cloud, means that we know a few things about how you can force Google to crawl your website.
Why Your Website Needs to Be Crawled
Your websi...Continue Reading
SEO Should Complement, Not Compete With Other Marketing Initiatives
When it comes to online marketing, it’s crucial to make every effort work seamlessly with everything else. So, when you think about SEO, you should think of it as a part of a whole rather than something that can hinder your other marketing efforts. It shouldn’t compete with your AdWords or your PPC, and it certainly shouldn’t compete with your content marketing.
Think of the example of building a house, you’ll not just want walls, you’ll also need windows, doors, furnishings and a team of people to work together to make that happen.
The real de...Continue Reading
Google Search, An Important Stop On The Customer Journey
Numerous studies have been conducted on the behavior of consumers. Much of the studies revealed that a vital part of the customer journey involves conducting online research. Let’s look into how Google search has impacted much of the online buying process for consumers.
Stages of the buying process
1. Raises awareness
At the first stage of the buyer’s journey, your potential consumer realises a want or need for a specific product or services. They come to Google to get a better understanding of what they want or need. F...Continue Reading