DigiEnable Podcast - April 2021

DigiEnable Podcast Show Notes:

1. DuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome.

As Google transitions away from using third-party cookies in Chrome, its developing a new technology called FLoC (Federated Learning of Cohorts), released in late March 2021.

Google claims FLoC offers more privacy than third-party cookies because it monitors activity at a group level rather than an individual level.

With FLoC, browsing activity cannot be tied to any individual user. Tho...

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