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DigiEnable Podcast - July 2019

DigiEnable's July podcast is all about data breaches and fines, when the world went offline and more. Listen in to find out more about the opportunites in SEO with no-to-low search volume keywords, and how technology is hindering productivity.

Show Notes

1. The website went offline… many times last month

16 million website properties went offline last week as Cloudflare is hit by a DDoS attack. Then Google cloud ad iCloud went down too.

Google cloud holds platforms like Discord, Snap and Vimeo alongside Google services such as calendar and gmail due to damaged physical cables.

Cloudflare say they don’t think the outage was due to a DDoS attack after all, but due to errors in their code being updated.

What would you do if the internet went down?

Is your business critical online data backed up?

https://techcrunch.com/2019/07/05/bad-month-for-the-internet/   

 

2. Data Breeches – EON and British Airways

This week record fine of £183m went to British Airways for breaching the data of 500,000 people’s data including… names, email addresses, credit card information such as credit card numbers, expiry dates and the three-digit CVV code found on the back of credit cards.

How can we keep our own data safe?

How can we keep our clients data safe?

https://www.bbc.co.uk/news/business-48905907

https://www.bbc.co.uk/news/technology-48888383

 

3. Age of a Domain doesn’t matter says Google

Google's John Mueller had to come on Twitter and once again dispel the myth that the age of a domain name does not matter in terms of Google's ranking algorithms

https://www.seroundtable.com/old-new-domain-names-google-seo-27844.html

 

Top tips round up

SEO: Focus on the “no to low” keywords too! - https://searchengineland.com/why-its-worth-targeting-keywords-with-no-to-low-monthly-search-volume-319019

Social Media: Facebook becomes more like Whatsapp – close friends groups, desktop messenger app, appointment booking templates- https://www.searchenginejournal.com/prepare-facebook-messenger-changes/312015/

Productivity: Poor tech is slowing productivity - Technology is one of the best ways to boost productivity, but the Advanced Digital Business Report 2019 say 40% of workers would leave their job if the tech wasn’t up to scratch - https://smallbusiness.co.uk/workers-technology-productivity-2548078/

 

Top Book Tip - Eckhart Tolle - The Power of Now - https://wordery.com/the-power-of-now-eckhart-tolle-9780340733509 

Fave app – Patient Access - https://app.patientaccess.com/login 

 

Music Credit: Drops of H2O ( The Filtered Water Treatment ) by J.Lang (c) copyright 2012 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/djlang59/37792 Ft: Airtone 

 

 

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