Digital Business Insights Podcast #2 - Gamification for Business Growth
3.00 - What is Gamification?
6.02 - Why Game Psychology is now engrained in Business.
8.10 - Gamification is globally applicable
13.20 - Gamification applies to staff and customers
14.10 - Applying Gamification to SME's through challenges
18.50 - Positive Feedback make...Continue Reading
Café, Coffee, Work – The Perfect Combination for Productivity
Head to your local café and you’ll surely find several people with their phones and laptops running, taking care of work while relaxing and having a coffee. Most think they’re just freeloaders who are too cheap to have their own Internet connection installed at home (well, that may be partly the reason), but doing work at a coffee shop or café is actually a fantastic way to get a lot done.
Café, coffee, work— it’s a great combination for productivity. A café is a great place to get work done because it presents a conducive environment for brain activi...Continue Reading
Why You Need SEO Strategies To Take You to Google's Page 1
When you have a website for your business, one goal should take precedence over all else: appearing on page one of Google's search engine results pages (and the higher, the better).
The distinction "Number One" has always had a major significance, it means clinching the top spot, being the best, coming in first place ahead of the competition, becoming the undisputed leader—all positive associations that help build impressive reputations and denote excellence (except, of course, in things like Most Wanted lists but we won’t be going there).
A high ranking means that a...Continue Reading
Digital Business Insights Podcast #1 - Building Your Business Through Memberships
2.09 What is a Membership Community
6.32 How Professional Wrestling started my journey to communities
7.00 How to apply a community approach to your business
9.56 Membership Communities take a certain type of person to make them happen
11.20 If your business is ...Continue Reading
World Book Day - Recommended Business Books
On March 3rd 2016, Schools around the UK and Ireland celebrate World Book Day, where children are given book tokens and take part in related activities which encourage them to read more. Reading to learn isn’t something that should stop when you leave school; in fact many business owners make reading part of their own CPD (Continuing professional development). To celebrate World Book Day we spoke to many of our partners, friends and colleagues to ask them about the books that have influenced their business life and why they would recommend it to others.... Continue Reading
Are Meta Tags Still Important on Your Website?
The SEO landscape is constantly changing and evolving. As such, some tactics and assets that were once considered valuable and helpful in boosting a website's SEO ranks, have either lost prominence or have been ditched in favour of other tactics.
If you are new to SEO, one of the key things that you may be wondering is whether meta tags are still relevant.
What are meta tags?
All the work involved in search engine optimisation can be classified into two groups: coding and context. Meta tags belong to the former.
Meta tags refer to the...Continue Reading
5 Habits That Will Make a More Productive Entrepreneur
For most entrepreneurs, busy doesn’t even begin to describe how their days look. A business has a million and one moving parts that we need to keep an eye on, especially in the beginning stages—we can’t simply punch the clock like we did when we were employees. Now that an entire venture—and the livelihood of other people—is in our hands, the work that needs to be done and the time needed to make it all happen, can take over our lives easily if we’re not too careful.
While a bit of crazy is normal, even requisite, for any budding business owner, no one would want for c...Continue Reading
Which Social Media Sites Should Your Business Be On?
There is no question your business should be on social media. The popularity of the platform has exploded in the past several years that it has become part and parcel of life—in and out of the virtual world. The only thing you need to decide on is which social media network to join because not all sites will matter to your business.
The key is to maximise your energy and, in the process, not waste your efforts on any site that will not deliver results. You need to know where your audience is active and where they are searching. To get you started, here are just some of the more ...Continue Reading
Are We Paying Attention to Our Google Analytics Bounce Rate?
So we finally got the attention of our target customer. Perhaps they saw our site from search results, or they got intrigued with an offer we made on social media, or someone referred our business. Whatever the reason, the important thing now is they’re heading off to our website. They came, they saw… but now they’re clicking the exit button.
What made them leave? They took the time to visit, so there’s a good chance that we may have a product, service or solution that they are looking for. But instead of further exploring (to get to know the business and hopefully take ou...Continue Reading
Enjoy Working in Coffee Shops? Think Security First Before Connecting to an Open Network
Coffee shops make the ideal workplaces for many. They’re relaxing, and the scent of roasted coffee beans never fails to keep everybody wide awake. Also, most coffee shops have Wi-Fi hotspots, so there’s free Internet connection for everybody! We can accomplish all of our digital activities here and enjoy endless cups of coffee while being productive (and occasionally consume great bagels, scones, pie, sandwiches and the occasional cake).
As sophisticated as working in coffee shops may appear to be, digital security experts advise everyone to be extra careful with connecting to...Continue Reading