What is Content Marketing?
Increasing brand awareness and achieving the other marketing goals of businesses require a variety of strategies. Currently, content marketing is proving to be the most powerful among these. But what exactly is content marketing and what makes it such a fantastic tactic to use?
According to marketing professionals, content marketing is “a tactical marketing approach focused on the creation and distribution of useful, time-relevant and consistent content to net in and retain a specifically targeted audience — and, ultimately, prompt profitable customer response.”... Continue Reading
What Are Blackhat SEO Techniques and Why It Pays to Avoid Them
Leading search engines continue to strive to make the Web a more useful and beautiful place. Google, in particular, constantly updates its algorithm and runs ongoing checks to make sure their search results accurately reflect the content and purpose of the websites they list and index.
If you want a more visible website, it’s important to be using optimisation techniques that are recognised and approved by search engines you want to be seen in.
In this changing Web landscape, it’s understandable why optimising your website today does not simply mean dressing it ...Continue Reading
Using Digital Storytelling to make a Connection
From the stories told during campfires to the fairy tales mums tell their children during bedtime or even to the light banter shared by co-workers during break time, it is no understatement to say that people are drawn to stories.
Storytelling is an integral aspect of being human – being curious about other people and knowing that one's experiences are akin to the experiences of others. Stories enable both the speaker and the listener to establish a connection.
Digital storytelling is no different. Indeed, today's storytellers have a wide array of tools to make their n...Continue Reading
7 Great Tools For Managing Your Social Media
It would be difficult to imagine how any business today would be able to remain competitive and relevant within their industry without harnessing the benefits of social media. Ask anyone you come across today — man or woman, child or adult, student or employee, CEO or small business owner — and you will have a hard time finding someone who hasn't signed up for at least one social media platform, or who does not know what they are or how they work.
And companies count on this fact to work to their advantage, as it is deemed a necessity for businesses and organisations today to ...Continue Reading
The Social Media Metrics that Matter
If you’re still not taking social media seriously, consider this: There are now more than 1.44 billion monthly active users of Facebook, with 96% of adults in the U.K. having an account on the world’s most popular social media platform. Twitter has 750 million active users as of last year – and counting. Every 1 out of 3 professionals all over the world has a LinkedIn profile, and the biggest population is from the U.K. with over 15 million LinkedIn users.
But social media offers more than just staggering popularity and reach. A HubSpot study reveals that 80% of marketers co...Continue Reading
How Multimedia can make your Content Marketing Rock
“Buy me.” How many innovative and creative ways can your business communicate this simple yet utterly crucial message — without bombarding your target market with it?
The answer lies in multimedia.
With multimedia, you get to combine a variety of formats to communicate your message. You can use stunning graphics, brilliant videos, eye-catching infographics, beautiful images, engaging audio, and for businesses that have mastered it, the interactive multimedia format.
With a remarkable mix of innovative and creative tools integrated into your content market...Continue Reading
Connecting your Online and Offline Networking Strategies
Today's businesses have a wider range of networking and marketing tools and opportunities at their disposal. In much earlier times, consumers could only learn about new brands or new products and services from conventional media sources: newspapers, magazines, radio, TV commercials, and printed advertisements like posters and billboards.
On top of these, they could also visit the brand's physical store, or any other brick-and-mortar establishment that carries their products, to actually talk to their sales representatives and find out more about (or finally experience) the offerin...Continue Reading
Erase Bad Content About You or Your Business With These Tactics
Nothing in this life is perfect, and sometimes, even those who are very careful with their actions bungle things every now and then. But that shouldn’t be something to haunt them for life and limit their potential to grow — everybody should have the opportunity to rise above their “questionable” actions and correct things.
If only things were that simple, right? In this day and age, when people are so active in the World Wide Web, most are inclined to think that implementing damage control is impossible because of the fast spread of information online.
You have s...Continue Reading
10 Quick Ways To Increase Your Web Traffic
While business owners can get excited over the news that their website has been completed and launched, their enthusiasm over this new digital asset can wane after a few weeks when they discover that it's not getting as much traffic as they anticipated.
One of the most common realisations among entrepreneurs, small business owners and even larger, more established companies is that a website, no matter how well-designed and functional it may be, will not be able to generate traffic if you simply launch it and leave it alone; there has to be a traffic generation strategy in place t...Continue Reading
Want more Facebook views? Then you need to know this.
Last week Facebook, once again, updated their algorithms which decide who and how many people get to see the posts on your Facebook business page.
There are two main changes, the first is what Facebook refer to as “click-baiting”, the posts that give you a taster or a hint at what they story is about, but tell you that you need to click through if you want to know the full story. Now, it could be argued that the title we have used for this blog post “Want more people to see your Facebook posts? Then you need to know this!” is a form of click-baiting, and you would probably...Continue Reading