How To Optimise Google My Business
If you want your business's website to get higher rankings in local search, improve its click-through-rate, and promote your products or services more efficiently, one free and effective tool that you should utilise is Google My Business or GMB.
One key reason why you should invest ample resources toward GMB is the increase in mobile search which translates to traffic opportunities, especially for competitive searches.
How can your busi... Continue Reading
Top Tools for Checking Your Google Ranking
Many SEO experts have a pretty good idea how Google ranks a website or webpage, but only the Google people really fully know how the search engine evaluates a site and determines which sites to list for search queries. Notwithstanding that, there are still ways for you to check on the health of your page’s ranking with Google. Fortunately, many of them simply involve the use of the following free tools:
- Google Webmaster Tools – The best way for you to know what Google thinks of your site is to get it straight from the source. These are simple-to-use tools for understan... Continue Reading
Top 5 Tips to Boost Your On-Site SEO
Recently we’ve been asked to speak at quite a few events about Boosting Search Engine Optimisation, so we thought we’d share a blog with our Top Tips for On-Site SEO.
To have a good SEO strategy you have to have a combination of On-Site (your actual website) and Off-Site SEO – DigiEnable successfully boosts our clients sales leads with these, is this on your radar too?
Long gone are the days that you can ignore SEO. With over 73% of business website traffic coming from natural “organic” SEO, it’s time to put it in your strategy.
Simple Ways to Build Video Into Your Marketing Mix
If you have yet to start using video as a marketing tool, then it’s time for you to get caught up. It’s possible that many of your competitors have already been integrating video into their marketing mix for some time now, so you need to make sure that you do what you can to have video play a bigger role in your online marketing strategy. How do you go about doing this?
1. Make a video promoting other content you’ve created - Have you created any piece of content that is really useful and has considerable value? It’s the kind of content that you ...Continue Reading
Top Tips for Using LinkedIn and Twitter for Promotion
We regularly get asked what the top tips for using social media for business and promotion are, so we thought we’d give you a flavour of the tips we share in our workshops, but also it’s a prompt for you to clean up those profiles, and update your info from last year!
Top LinkedIn Tips
So, most of you might have a profile, but you don’t feel you’re really “using it”? Here’s some tips that will help maximise your profile, and gets some conversations started!
- Smiley Professional Photo of you
Why Guest Blogging Could Be the Key to Increasing Your Audience
Guest blogging or guest posting is one powerful tool used by successful online marketers to drive traffic to a website and increase a brand's audience.
But what exactly is guest posting and how can it help increase your brand's audience?
Guest posting is putting content on another blog. It can work either way — you post your content on a popular and related blog, or you invite a popular blogger to post on your own website.
Guest blogging can be used in different ways. First, it can help build your authority on a particular subject. For example, if you are a p...Continue Reading
Connecting Your Offline and Online Networking Strategies for Better Results
Today's businesses have a wider range of networking, marketing tools and opportunities at their disposal. In much earlier times, consumers could only learn about new brands or new products and services from conventional media sources: newspapers, magazines, radio, TV commercials, and printed advertisements like posters and billboards.
On top of these, they could also visit the brand's physical store, or any other brick-and-mortar establishment that carries their products, to actually talk to their sales representatives and find out more about (or finally experienc...Continue Reading
Top Big Name Productivity Apps for Android
Smartphones were pretty much invented to provide us with pocket computers. They make calls, but that capability is practically an afterthought. They’re all about all the other features that make your life more efficient.
As efficient as smartphones are, there’s still room for improvement and enhancement. This is where apps come in. There are some really fantastic productivity apps out there that professionals and business owners can use to boost performance and efficacy. What are the best ones that you can get for free?
- CloudMagic Email – This is free but w... Continue Reading
How to Use Instagram for Your “Boring” Business
If you have quite an artistic business (like if you are involved in fashion or you belong to the food industry), Instagram is the perfect social media site to use because you can easily entice people with beautiful images of your products. But what if your business is a “boring” one — your products are quite neutral and minimally striking, image-wise?
I should say that I consider DigiEnable to be one of those businesses, outside of photos of happy smiley people on one of our training courses, pictures of us sat at computers developing content just doesn’t appeal to that m...Continue Reading
Is Shopify the Right Choice for Your Ecommerce Site?
If you own a business and are considering taking that business online, it's always worth trialling your store before heavily investing.
There is no doubt in my mind that third party online selling platforms like eBay and Amazon have greatly benefited countless enterprising individuals across the world. But whether someone currently owns a brick-and-mortar store and is looking to expand their customer base, or they are thinking of beginning to sell products online, the pros and cons of all available options ...Continue Reading