How to Use Instagram for Your “Boring” Business
If you have quite an artistic business (like if you are involved in fashion or you belong to the food industry), Instagram is the perfect social media site to use because you can easily entice people with beautiful images of your products. But what if your business is a “boring” one — your products are quite neutral and minimally striking, image-wise?
I should say that I consider DigiEnable to be one of those businesses, outside of photos of happy smiley people on one of our training courses, pictures of us sat at computers developing content just doesn’t appeal to that m...Continue Reading
Is Shopify the Right Choice for Your Ecommerce Site?
If you own a business and are considering taking that business online, it's always worth trialling your store before heavily investing.
There is no doubt in my mind that third party online selling platforms like eBay and Amazon have greatly benefited countless enterprising individuals across the world. But whether someone currently owns a brick-and-mortar store and is looking to expand their customer base, or they are thinking of beginning to sell products online, the pros and cons of all available options ...Continue Reading
Digital Business Insights Podcast #3 -Lessons Learnt when Scaling a Digital Business
1.19 – How I ended up working in the Digital Sector
5.20 – How the public sector gave me an advantage in business
7.40 – Self-belief is essential in business
9.00 – Getting the right support and accountability
10.40 – Outsource the tasks which aren’t the best... Continue Reading
Organic SEO VS. Pay Per Click: Which Search Engine Strategy to Choose?
Are you looking for a Search Engine Strategy for your business? I should probably start this blog with a disclaimer, DigiEnable sells Organic SEO services. Why? Because we believe it’s the best way for a business to keep fresh leads coming into their website, long term. However, if you’re looking for quick results or marketing a short term project, Pay Per Click (PPC) may be a much better solution.
The online marketplace has been around for some time now, and has moved beyond be...Continue Reading
Digital Business Insights Podcast #2 - Gamification for Business Growth
3.00 - What is Gamification?
6.02 - Why Game Psychology is now engrained in Business.
8.10 - Gamification is globally applicable
13.20 - Gamification applies to staff and customers
14.10 - Applying Gamification to SME's through challenges
18.50 - Positive Feedback make...Continue Reading
Café, Coffee, Work – The Perfect Combination for Productivity
Head to your local café and you’ll surely find several people with their phones and laptops running, taking care of work while relaxing and having a coffee. Most think they’re just freeloaders who are too cheap to have their own Internet connection installed at home (well, that may be partly the reason), but doing work at a coffee shop or café is actually a fantastic way to get a lot done.
Café, coffee, work— it’s a great combination for productivity. A café is a great place to get work done because it presents a conducive environment for brain activi...Continue Reading
Why You Need SEO Strategies To Take You to Google's Page 1
When you have a website for your business, one goal should take precedence over all else: appearing on page one of Google's search engine results pages (and the higher, the better).
The distinction "Number One" has always had a major significance, it means clinching the top spot, being the best, coming in first place ahead of the competition, becoming the undisputed leader—all positive associations that help build impressive reputations and denote excellence (except, of course, in things like Most Wanted lists but we won’t be going there).
A high ranking means that a...Continue Reading
Digital Business Insights Podcast #1 - Building Your Business Through Memberships
2.09 What is a Membership Community
6.32 How Professional Wrestling started my journey to communities
7.00 How to apply a community approach to your business
9.56 Membership Communities take a certain type of person to make them happen
11.20 If your business is ...Continue Reading
World Book Day - Recommended Business Books
On March 3rd 2016, Schools around the UK and Ireland celebrate World Book Day, where children are given book tokens and take part in related activities which encourage them to read more. Reading to learn isn’t something that should stop when you leave school; in fact many business owners make reading part of their own CPD (Continuing professional development). To celebrate World Book Day we spoke to many of our partners, friends and colleagues to ask them about the books that have influenced their business life and why they would recommend it to others.... Continue Reading
Are Meta Tags Still Important on Your Website?
The SEO landscape is constantly changing and evolving. As such, some tactics and assets that were once considered valuable and helpful in boosting a website's SEO ranks, have either lost prominence or have been ditched in favour of other tactics.
If you are new to SEO, one of the key things that you may be wondering is whether meta tags are still relevant.
What are meta tags?
All the work involved in search engine optimisation can be classified into two groups: coding and context. Meta tags belong to the former.
Meta tags refer to the...Continue Reading