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DigiEnable Podcast - October 2019

It's our October podcast! It's got spooky sounds, topical marketing news, top tips for your organisation and some giggles thrown in!

DigiEnable Podcast Show Notes for October 2019

1. Google’s “September 2019 Core Update”

It’s seems long gone are the days where google names is search algorithm updates fun names!

https://www.semrush.com/blog/google-news-digest-broad-core-update-fresh-gsc-data/

This includes better options to preview your structured data in the search console, meaning more control of your search listing display.

https://webmasters.googleblog.com/2019/09/more-controls-on-search.html

 

2. Data Breeches – British Airways (continued) and Dunkin Donuts and Capital One

As a follow-up from our last podcast, where we talked about data breeches, including British Airways, this month, they make it worse by also releasing personal data through an e-ticketing flaw - https://threatpost.com/british-airways-e-ticketing-flaw-exposes-passenger-flight-personal-data/147260/

Other data breeches this month included Dunkin Donuts where we found this fabulous headline…

NYS Attorney General James Sues Dunkin’ Donuts For Glazing Over Cyberattacks Targeting Thousands - https://www.databreaches.net/nys-attorney-general-james-sues-dunkin-donuts-for-glazing-over-cyberattacks-targeting-thousands/

Credit card applications from Capital One are breached 100 million customers credit card applications and personal details and was trying to sell them online.

https://edition.cnn.com/2019/09/26/tech/doordash-data-breach-millions/index.html

 

3. Facebook tries to be “nice” by hiding like numbers but will allow speech from politicians to break its 'community standards'

Facebook tries hiding like counts to fight envy

Pros and cons? Good for anxiety and social awareness… cons because.. isn’t that the point of Facebook?!

https://techcrunch.com/2019/09/26/facebook-hides-likes/

And Facebook from this week are seeing content from politicians as newsworthy as a “general rule.”

“Facebook will not fact-check content from politicians”

https://mashable.com/article/facebook-elections-political-speech/?europe=true

 

Top tips round up

Social Media: Get ready for Halloween! Twitter releases tips for Halloween campaigns – it’s all about the hashtags – 1-2 max, and use custom ones too! https://www.socialmediatoday.com/news/twitter-provides-tips-for-halloween-campaigns/563727/

And Instagram are saying similar for Less than 5,000 followers: The highest engagement rate peaks at five hashtags in the caption and nine in the first comment. From that point until 30 hashtags, it keeps dropping.

https://www.smartinsights.com/social-media-marketing/number-hashtags-influences-instagram-performance/

 

Productivity: only 17% of the population can accurately predict how long a task will take – so over estimate!

https://e27.co/why-your-productivity-tools-are-making-you-less-productive-20190925/

 

Favourite podcast/audio book/ book of the month

Off Menu Podcast with Ed Gamble and James Acaster - https://www.offmenupodcast.co.uk/ 

Fave app – YoWindow – weather on your wallpaper! - https://yowindow.com/ 

 

Music Credit: Drops of H2O ( The Filtered Water Treatment ) by J.Lang (c) copyright 2012 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/djlang59/37792 Ft: Airtone 

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