How to be found easier online (by new clients who don't know you exist yet)
Unless you have a popular name like “John Smith” or “abc services”, chances are you are already ranking on Google and other search engines for you brand name, that should be quite a simple task if you produce content online, use a few social media platforms, and ideally the crem-de-la-crem have your own website.
So that’s great, but businesses are usually missing out on 71% of online business leads, because when buyers are using a search engine they are typing in “unbranded keyterms” about what products or services you sell, rather than who you are (...Continue Reading
Top 3 Mistakes You Might Be Making With Your Website
So you’ve spent on average, research shows, £10,000 or a full 5 days work on building your current business website. Now is the time to make sure people can find it!
Businesses are missing out on over 71% of online sales leads, just because they aren’t optimising their website for SEO. It can be a few simple tweaks that could get you higher than your competitors for your chose products and/or services.
The aim of the game is to give the search engines (mainly Google for the UK) exactly what they want… and they want good quality websites and regular content.... Continue Reading
Boosting Your Online Visibility in your Coffee Break
Not content with a Website Optimisation in Your Coffee Break, we also have tips on Boosting Your Visibility in your Coffee Break too! A coffee break, we see as a 15 minute slot of time, you can be utilising to it’s max! It doesn’t have to be every day, but if you changed just one of your coffee breaks into a massive productivity session, we think you’d get the bug for it!
First off, we’d suggest carving out a specific time slot of 15 minutes (or more if you can!) for a focused...Continue Reading
Website Optimisation in Your Coffee Break
Your coffee break can be a good source of downtime, but it can also be a super-charged optimisation time-slot. Even if you pick one coffee break per week to action some of our top tips, you can help your website rise up the rankings! Here’s our top 5 SEO Fixes you can action in your coffee break.
Ok, so why do website still matter? Are we all just using Facebook now? Here's some stats to help you out...
- 97% of Internet Users search for Businesses online
- 61% of local searches result in a phone call to a business
- 9 out of 10... Continue Reading
Long Tail Keywords - The Key to Growing Your Website
Long tail keywords are crucial for a number of reasons. First of all, they’re demanded by Google because they’ve long geared the search engine towards conversational searches. They want to attach their search results to what people are actually typing.
Short tail keywords aren’t dead, but long tail keywords are crucial for upping their SEO potential. So let’s talk about how you can grow your website with long tail phrases.
Competition for Keywords is High
The reality is that competition for keywords has never been higher. With only ten spots on Google...Continue Reading
New Youtube Channel Launches!
Yes, we have crossed over to the dark side, or rather than being behind the camera or microphone, to being infront of it. Liz has launched a new Youtube Channel for you to get the latest Top Tips on SEO, Digital Marketing and Productivity.
Each videos is less than 5 minutes to watch and has follow up information where you can find out more, links to further reading and useful tools for you and your business to be more visible and savvy online.
Get involved by subscribing to the Youtube Channel and clicking the little bell icon which will enable you...Continue Reading
The Importance of Voice Search for Local SEO
The Importance of Voice Search for Local SEO
Voice search has long been thought of as the new form of organic SEO. In fact, by 2022, commercial voice sales are expected to rise to $40 billion, which is up from the $1.8 billion recorded in 2017.
It will have a range of uses, but for now, its main use is in the world of search. Google Voice Search is pioneering it, but we also have Amazon Echo and Siri as close competitors.
So why is voice search so importan...Continue Reading
How To Force Google to Visit Your Website
Google Web Crawler is the tool used by Google to crawl websites and to rank them. All sites get crawled eventually, but you can increase the frequency in which your website gets crawled.
Google doesn’t really reveal how web crawler works or provide data on how often they crawl websites. But research and hints from the up-above cloud, means that we know a few things about how you can force Google to crawl your website.
Why Your Website Needs to Be Crawled
Your websi...Continue Reading
SEO Should Complement, Not Compete With Other Marketing Initiatives
When it comes to online marketing, it’s crucial to make every effort work seamlessly with everything else. So, when you think about SEO, you should think of it as a part of a whole rather than something that can hinder your other marketing efforts. It shouldn’t compete with your AdWords or your PPC, and it certainly shouldn’t compete with your content marketing.
Think of the example of building a house, you’ll not just want walls, you’ll also need windows, doors, furnishings and a team of people to work together to make that happen.
The real de...Continue Reading
Google Search, An Important Stop On The Customer Journey
Numerous studies have been conducted on the behavior of consumers. Much of the studies revealed that a vital part of the customer journey involves conducting online research. Let’s look into how Google search has impacted much of the online buying process for consumers.
Stages of the buying process
1. Raises awareness
At the first stage of the buyer’s journey, your potential consumer realises a want or need for a specific product or services. They come to Google to get a better understanding of what they want or need. F...Continue Reading