Are Meta Tags Still Important on Your Website?
The SEO landscape is constantly changing and evolving. As such, some tactics and assets that were once considered valuable and helpful in boosting a website's SEO ranks, have either lost prominence or have been ditched in favour of other tactics.
If you are new to SEO, one of the key things that you may be wondering is whether meta tags are still relevant.
What are meta tags?
All the work involved in search engine optimisation can be classified into two groups: coding and context. Meta tags belong to the former.
Meta tags refer to the...Continue Reading
5 Habits That Will Make a More Productive Entrepreneur
For most entrepreneurs, busy doesn’t even begin to describe how their days look. A business has a million and one moving parts that we need to keep an eye on, especially in the beginning stages—we can’t simply punch the clock like we did when we were employees. Now that an entire venture—and the livelihood of other people—is in our hands, the work that needs to be done and the time needed to make it all happen, can take over our lives easily if we’re not too careful.
While a bit of crazy is normal, even requisite, for any budding business owner, no one would want for c...Continue Reading
Which Social Media Sites Should Your Business Be On?
There is no question your business should be on social media. The popularity of the platform has exploded in the past several years that it has become part and parcel of life—in and out of the virtual world. The only thing you need to decide on is which social media network to join because not all sites will matter to your business.
The key is to maximise your energy and, in the process, not waste your efforts on any site that will not deliver results. You need to know where your audience is active and where they are searching. To get you started, here are just some of the more ...Continue Reading
How Inbox Zero Can Help With Business Productivity
Email is a great tool for staying updated on a lot of things, but the problem is that it behaves like that inflatable thingy that you punch and then pops back up again. Knock it down once, and it comes back with a vengeance. Like, if I respond to, say, three emails, after a short period of time, you can bet there’ll be four new emails (or more) for me to read and send replies to.
Emails can literally take over our lives; we can spend so much time reading and then replying to all of them. When we’re working, doing our whole routine, it prevents us from getting to what we truly ...Continue Reading
Are We Paying Attention to Our Google Analytics Bounce Rate?
So we finally got the attention of our target customer. Perhaps they saw our site from search results, or they got intrigued with an offer we made on social media, or someone referred our business. Whatever the reason, the important thing now is they’re heading off to our website. They came, they saw… but now they’re clicking the exit button.
What made them leave? They took the time to visit, so there’s a good chance that we may have a product, service or solution that they are looking for. But instead of further exploring (to get to know the business and hopefully take ou...Continue Reading
Enjoy Working in Coffee Shops? Think Security First Before Connecting to an Open Network
Coffee shops make the ideal workplaces for many. They’re relaxing, and the scent of roasted coffee beans never fails to keep everybody wide awake. Also, most coffee shops have Wi-Fi hotspots, so there’s free Internet connection for everybody! We can accomplish all of our digital activities here and enjoy endless cups of coffee while being productive (and occasionally consume great bagels, scones, pie, sandwiches and the occasional cake).
As sophisticated as working in coffee shops may appear to be, digital security experts advise everyone to be extra careful with connecting to...Continue Reading
Gain Youtube Subscribers with these 4 simple tips
Over 4 billion videos viewed — that’s how much video content we consume every year (although we do eat more burgers than we watch videos, because that number pales in comparison to the nearly 300 billion burgers McDonald’s serves). But the rising influence of video cannot be ignored, especially when it can affect a business.
And no other video platform is more popular than YouTube. Owned by Google, with one billion unique visitors every month, the video sharing website has become the go-to source for every type of video — from how-to’s of just about everything to animals...Continue Reading
What is Content Marketing?
Increasing brand awareness and achieving the other marketing goals of businesses require a variety of strategies. Currently, content marketing is proving to be the most powerful among these. But what exactly is content marketing and what makes it such a fantastic tactic to use?
According to marketing professionals, content marketing is “a tactical marketing approach focused on the creation and distribution of useful, time-relevant and consistent content to net in and retain a specifically targeted audience — and, ultimately, prompt profitable customer response.”... Continue Reading
What Are Blackhat SEO Techniques and Why It Pays to Avoid Them
Leading search engines continue to strive to make the Web a more useful and beautiful place. Google, in particular, constantly updates its algorithm and runs ongoing checks to make sure their search results accurately reflect the content and purpose of the websites they list and index.
If you want a more visible website, it’s important to be using optimisation techniques that are recognised and approved by search engines you want to be seen in.
In this changing Web landscape, it’s understandable why optimising your website today does not simply mean dressing it ...Continue Reading
Using Digital Storytelling to make a Connection
From the stories told during campfires to the fairy tales mums tell their children during bedtime or even to the light banter shared by co-workers during break time, it is no understatement to say that people are drawn to stories.
Storytelling is an integral aspect of being human – being curious about other people and knowing that one's experiences are akin to the experiences of others. Stories enable both the speaker and the listener to establish a connection.
Digital storytelling is no different. Indeed, today's storytellers have a wide array of tools to make their n...Continue Reading