“Buy me.” How many innovative and creative ways can your business communicate this simple yet utterly crucial message — without bombarding your target market with it?
The answer lies in multimedia.
With multimedia, you get to combine a variety of formats to communicate your message. You can use stunning graphics, brilliant videos, eye-catching infographics, beautiful images, engaging audio, and for businesses that have mastered it, the interactive multimedia format.
With a remarkable mix of innovative and creative tools integrated into your content marketing plan, your business has the power to visually tell your story and effortlessly sell to your market.
The Why
No doubt it’s cool to use those elements for your website, your blog, and your social media pages. But this brilliant approach delivers more than the cool factor for your business — it actually works:
- The brain will process visual information 60,000 times faster than plain text.
- A Facebook post that comes with a photo gets 150 percent increase in engagement.
- Journalists that published articles with images received 94 percent more views.
- Twitter posts with photos received 76 percent more shares.
- Infographics are liked and shared three times more than other content; users are 30 times more likely to read them than text.
The current times demand multimedia content and the future is projected to demand so much more of it, it’s predicted that 74 percent of Internet traffic will be video in a couple of years.
Consumers crave multimedia content. They are more receptive to engage, enquire, and buy when brands use it. Other businesses are stepping up content strategy by adding more of it. Would you let your business be left in the dust by not integrating it?
The How
The question left to ask now is “how.” How do you use multimedia to your advantage?
Start by learning what your users are responding to; which sort of format are they more likely to click and share: video, infographics, images, etc.? Use the information you get from your analytics. Your multimedia content strategy cannot get off to a good start and get the results you need if you don’t have the data to back it up.
Next, have a plan with the appropriate objectives. Where do you plan to place your videos or infographics? Which platforms should you use to get the number of views and shares you need?
Once you have a plan of action prepared, get to work on the actual content. You want to make your multimedia content exceptional, appealing, and relevant. Address the needs and wants of your target market. And make sure the videos, infographics, and images you put out are visible to search engines.
Finally, get some expert guidance. You’ll need it especially when you’re still new at integrating multimedia for your marketing efforts. Hiring digital consultants is a smart investment because it could boost your results without straining your resources. If you’d like to know more about how we can help with this, we’re always happy to chat.
